Secuestro
Páginas: 2 (331 palabras)
Publicado: 17 de noviembre de 2009
JONATAN RAUL FLORES JUAREZ 12 DE OCTUBRE DEL 2009
MERCADOTECNIA GLOBALQUINTO SEMESTRE
ENSAYO
ETHICAL CONSIDERATIONS
When we are making marketing, our main goal is base on triumph and make the company successful economically, but the question ishow we take our decisions in a manner that in that decision we are considering the ethics. Throughout the decades the ethical considerations are changing, because in a race of becoming the bestcompetitive and successful company establish in a market, the more that the ethics of a person can be challenge, so the significant values that a person have learn, with one decision it might appear theother way.
While making marketing we have to first analyze in what way you want your company follow for making a decision; because once we take it, there`s no return, nevertheless this don`t mean thatdecision isn`t bad for the company. Like in the article says, “Unethical marketing involves a breach of ethics, the use of unethical practices within marketing to pursue corporate or an individualmanager’s ends”. In fact in some cases the companies like ENRON, World Com had suffered the consequences of unethical decision like corruption, exhortation, etc.
Today with globalization at its peakwere all goods and services are involve in all the world with no boundaries its more difficult to make choices because all are fighting a war of becoming the strongest, like in one time Charles Darwinmention, to be the best in the market and to gain every day more and more potential consumers. Furthermore we have to consider every step in the process of ethical considerations, since theadvertisements, the direct marketing, the pricing, sales and promotion, etc.
Therefore marketing ethics support the application of moral based standards to business decisions, so the question is that...
MERCADOTECNIA GLOBALQUINTO SEMESTRE
ENSAYO
ETHICAL CONSIDERATIONS
When we are making marketing, our main goal is base on triumph and make the company successful economically, but the question ishow we take our decisions in a manner that in that decision we are considering the ethics. Throughout the decades the ethical considerations are changing, because in a race of becoming the bestcompetitive and successful company establish in a market, the more that the ethics of a person can be challenge, so the significant values that a person have learn, with one decision it might appear theother way.
While making marketing we have to first analyze in what way you want your company follow for making a decision; because once we take it, there`s no return, nevertheless this don`t mean thatdecision isn`t bad for the company. Like in the article says, “Unethical marketing involves a breach of ethics, the use of unethical practices within marketing to pursue corporate or an individualmanager’s ends”. In fact in some cases the companies like ENRON, World Com had suffered the consequences of unethical decision like corruption, exhortation, etc.
Today with globalization at its peakwere all goods and services are involve in all the world with no boundaries its more difficult to make choices because all are fighting a war of becoming the strongest, like in one time Charles Darwinmention, to be the best in the market and to gain every day more and more potential consumers. Furthermore we have to consider every step in the process of ethical considerations, since theadvertisements, the direct marketing, the pricing, sales and promotion, etc.
Therefore marketing ethics support the application of moral based standards to business decisions, so the question is that...
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