Seminario Ingle

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Seminar – Alternative quiz

How ethical is advertising?

***(Please answer in complete sentences AND write in prose)***

Youwill be marked on CONTENT & GRAMMAR



PART 1: Please read the following articles and watch the following video:

1.http://www.monbiot.com/2011/10/24/sucking-out-our-brains-through-our-eyes/ 

2. http://www.theatlantic.com/business/archive/2011/08/why-good-advertising-works-even-when-you-think-it-doesnt/244252/

3. http://www.youtube.com/watch?v=WMDPql6rweo 



PART 2:Questions



1. How does advertising influence opinions? (Minimum 100 words)



Advertising has an important role in consumer preference, both in how they look and how they interact. The TVcommercial, advertising in newspapers and magazines has become the main source of business for companies these days, devoting air to complete this work although some people have misgivings ofadvertising, statistics show that sales increase when using this resource, this being the main motivation to spend time and money on advertising.

The ad shows always dissatisfied and makes us believe thattheir products can fill the void in our lives, so it is important to educate ourselves from small to decide what we need and not to be happy.







2. Should ethical guidelines foradvertising be established at a national level or should companies be encouraged to establish their own ethical codes? (Minimum 100 words)



Some nations have constitutional standards for advertisingéthics these standards almost always bet on morality and decency. There are other codes that are given in a non-regulated such as a company to make fun of another, although this is not a crime, is...