Sener

ANÁLISIS ESTRATÉGICO
SENER


Dirección estratégica de la empresa

Strategic Management Summary
SENER group is a private Engineering and Constructions company founded in 1956
specialized in offering technological solutions. It accomplishes specific activities
related to Engineering and Construction, and has industrial holdings in companies
working in the areas of Energy andEnvironment and Aeronautics.
They have more than 2.500 employers and 17 offices located around the world in
Europe, America, Africa and Asia. This is a proof of their Internationalization
strategic plan, with the only target to offer their quality services to customers in a
global market.
Their success has been made possible by a strategic plan based on 3 i's: Innovation,Internationalization and Investiment.
The main purpose of this work is to understand the whole process of strategic
management applied to SENER company. This process consists of 3 stages: strategic
analysis, strategies formulation and finally implementation of strategies.
KEYWORDS
Strategic management
Engineering sector
Internal origin
External origin
Implementation of strategies
Competitiveadvantage
Global market

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Índice de contenido
1. INTRODUCCIÓN............................................................................................................................4
OBJETIVOS....................................................................................................................................4METODOLOGÍA............................................................................................................................4
2. SENER. OBJETIVOS Y VALORES................................................................................................6
2.1 MISIÓN.....................................................................................................................................6
ANÁLISIS MISIÓN SENER.....................................................................................................6
2.2 VISIÓN......................................................................................................................................7
ANÁLISIS VISIÓN SENER......................................................................................................7
2.3 RESPONSABILDADSOCIAL CORPORATIVA....................................................................8
RSC GRUPO SENER.................................................................................................................8
2.4 ÉTICA EMPRESARIAL...........................................................................................................9
CÓDIGO CONDUCTA SENER................................................................................................9
2.5 SOPORTE ORGANIZATIVO...................................................................................................9
2.5.1 ESTRUCTURA ORGANIZATIVA.................................................................................10
2.5.2 DIRECCIÓN YLIDERAZGO.........................................................................................11
3. ANÁLISIS EXTERNO..................................................................................................................12
3.1 ANÁLISIS DEL ENTORNO GENERAL ..............................................................................12
3.1.1 PERFIL ESTRATÉGICO DELENTORNO....................................................................12
3.1.2 ANÁLISIS PESTEL........................................................................................................13
3.1.3 MODELO DEL DIAMANTE DE PORTER...................................................................14
3.2 ANÁLISIS DEL ENTORNO ESPECÍFICO ..........................................................................14
3.2.1 MODELO ABELL DEL...