Sharpen but Never Stray From Your Vision
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Publicado: 27 de marzo de 2012
Lesson #1: Sharpen but Never Stray From Your Vision
“Remain true to yourself and your philosophy,” Armani once said. “Changing in the face ofadversity will in fact diminish your credibility withyour customers.”
For over thirty years, Armani has made a name for himself as a designer whose clothing was elegant yet subtle. From day one, he has stood out from his competitors, including thelikes of Gianni Versace, who chose instead to emphasize the sexuality of clothes over their subtlety, and has increased the risqué nature of his designs with each year they come out. In fact, the rivalrybetween the two Italian fashion houses grew so hostile that it was even the subject of much Italian press, until the murder of Versace in 1997.
“I design for real people,” says Armani. “I thinkof our customers all the time. There is no virtuewhatsoever in creating clothing or accessories that are not practical.” Armani’s approach to fashion was a pragmatic one. His vision was to createclothing that was both classic, that would stand the test of time, and that was meticulously designed. That was a vision he stayed true to throughout his entire career.
However, Armani alsoacknowledges that, “You have to think of the future. If not, we would close down!” It is to this end that he has attempted to constantly modify his vision, updating it with the latest trends, but never backingaway from his original philosophy of classic elegance.
Unlike many of his competitors, Armani believes that fashion should evolve over time rather than change drastically each and every year. “Ifind that fashion recently has been a little too hasty,” he says. “Often times it’s put together quickly to catch the attention of the media, and I didn’t want to do that.” Although his way of dressingwas a pioneering one at the time, and it certainly continues to catch the media’s attention, it is one that has gradually been developing and evolving over the decades.
“It’s much easier to make...
“Remain true to yourself and your philosophy,” Armani once said. “Changing in the face ofadversity will in fact diminish your credibility withyour customers.”
For over thirty years, Armani has made a name for himself as a designer whose clothing was elegant yet subtle. From day one, he has stood out from his competitors, including thelikes of Gianni Versace, who chose instead to emphasize the sexuality of clothes over their subtlety, and has increased the risqué nature of his designs with each year they come out. In fact, the rivalrybetween the two Italian fashion houses grew so hostile that it was even the subject of much Italian press, until the murder of Versace in 1997.
“I design for real people,” says Armani. “I thinkof our customers all the time. There is no virtuewhatsoever in creating clothing or accessories that are not practical.” Armani’s approach to fashion was a pragmatic one. His vision was to createclothing that was both classic, that would stand the test of time, and that was meticulously designed. That was a vision he stayed true to throughout his entire career.
However, Armani alsoacknowledges that, “You have to think of the future. If not, we would close down!” It is to this end that he has attempted to constantly modify his vision, updating it with the latest trends, but never backingaway from his original philosophy of classic elegance.
Unlike many of his competitors, Armani believes that fashion should evolve over time rather than change drastically each and every year. “Ifind that fashion recently has been a little too hasty,” he says. “Often times it’s put together quickly to catch the attention of the media, and I didn’t want to do that.” Although his way of dressingwas a pioneering one at the time, and it certainly continues to catch the media’s attention, it is one that has gradually been developing and evolving over the decades.
“It’s much easier to make...
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