Sintesis ser digital
Páginas: 245 (61201 palabras)
Publicado: 2 de noviembre de 2010
Ser Digital
!"#$%&'&()*)+,%-'!"#$%&'#%#()* !(,.$//)0+-'1,()2,'34.,%, 56,'7.)/)0+-'278#)794(7'5::; )/?&%,2'>7*(&8&+#7 -'EFGFHPG;:Q;GR S7802)#&'%7*,%-'AG'RF6HR;G5::; O98(72&'8&('!,%%7(72'T(UM)/&2'VSW8%7XB'C636Y 'Z)$.,.'.7'32$+/)0+B'QPGS HEHRH'A,(/7%&+, [7,%)\,/)0+'.7'/$4)7(#,S,9)]'1,#?7^2_C,9$7%'T097\ `&#&*(,M",'.7'/$4)7(#,a,972'>,\_O9,*7'A,+b
!"#$%&%V1$%#)97.),YB'VZSG[c1YB'V,$#&8)2#,2'.7'%,')+M&(9,/)0+YB'V2&+).&'.)*)#,%YB VM)4(,'08#)/,Y'&'V#7%7d)2)0+'8&('/,4%7Y'2&+',%*$+,2'.7'%,2'+&d7.,.72'e$7'/,.,'.", (72$%#,+'9U2'8(727+#72'I='#,%'d7')+7d)#,4%72K'7+'+$72#(,'d).,6 L,(, ' ,%*$+&2 ' 27 ' #(,#,B ' 8(U/#)/,97+#7B ' .7 ' 72()29& ' #7/+&%0*)/&B ' .7 ' ,%*& )+/&98(7+2)4%7'7')*+&#&6'L,(,'&#(&2'27'#(,#,'.7'#D(9)+&2'e$7'/,.,'.",'2&+'9U2M,9)%),(72'7').7+#)M)/,+',287/#&2'8,(/),%72'.7'$+,'(7,%).,.'%%,9,.,B'27*W+'8,(7/7B', $+'728%7+.&(&2&'M$#$(&6 @+'/$,%e$)7('/,2&B'#&.&2'%&2'7f798%&2'/)#,.&2'27')+/%$=7+'7+#(7',%*$+&2'.7'%&2 7M7/#&2'9U2'.72#,/,.&2'.7'%,2'%%,9,.,2'("+$,*,%-).&/"&*)&#$0,12)+#3$&I!OK6'g+,2 #7/+&%&*",2'e$7'/,(,/#7()\,+'=,'7%'M)+,%'.7'2)*%&'='%,'%%,9,.,'"1)&/"&*)&#$0,12)+#3$ /&+'e$7'27',4(7'7%'+$7d&'9)%7+)&6 @+ ' (7,%).,. ' %, ' #7/+&%&*", ' I/$,%e$)7( '#7/+&%&*",KB ' $+)., ' , ' %, ' /)7+/),B ' ?, 8(&.$/).&'7+'%&2'W%#)9&2'.7/7+)&2'$+'/,94)&'/%,(,97+#7'87(/78#)4%7'7+'+$72#(, M&(9,'.7'd)d)('='.7'7+#7+.7('%,'(7,%).,.6 @%'.72,((&%%&')+7X&(,4%7'.7'%,'/)7+/),'+&2'?,'87(9)#).&'/&+&/7('9U2'='9U2'/&2,2 2&4(7'7%'9$+.&'e$7'+&2'(&.7,B'2&4(7'+&2&#(&2'9)29&2'='2&4(7'%,2'&(*,+)\,/)&+72 2&/),%72 ' e$7 ' ?79&2 ' /&+2#($).&6 ' L7(& ' %, ' #7/+&%&*", ' +&2 '87(9)#7B ' ,.79U2B #(,+2M&(9,( ' 7% ' 9$+.&B ' +$72#(,2 ' 2&/)7.,.72 ' 7 ' )+/%$2& ' , ' +&2&#(&2 ' 9)29&26 ' >&2 ,/7(/,',%'d)7f&'2$7J&'.7%'M)%02&M&6 @2')+.$.,4%7'e$7'%&2'7M7/#&2',94)7+#,%72'='2&/),%72'.7'%&'e$7',%*$+&2'?,+ .,.&'7+'%%,9,( '("+$,+#"$+#) &(72$%#,+'/,.,'d7'9U2'8,#7+#726'h79&2'8(&d&/,.& *(,+.72'/,94)&2'7+'7%'9$+.&'e$7'+&2'(&.7,'='#,94)D+'7+'+$72#(,2'2&/)7.,.726'iB %& ' e$7' 72 '9U2 ')98&(#,+#7B' ?79&2' 8(&d&/,.&' /,94)&2 ' )98&(#,+#72' 7+' +&2&#(&2 9)29&2'I,$+e$7','97+$.&'27'&%d).7'/09&'%,'#7/+&%&*",'9D.)/,B'8&('7f798%&B'?, ,%#7(,.& ' ?7/?&2 ' #,+ ' M$+.,97+#,%72 ' /&9& ' %, ' 7287(,+\, ' .7 ' d)., ' .7 ' %, ' 7287/)7 ?$9,+,K6 @2'/)7(#&'e$7B'f$+#&','/&+27/$7+/),2')+/$72#)&+,4%797+#7'M,d&(,4%72B'/&9&'7% 7f798%& ' /)#,.&B ' 27 ' .,+ ' &#(&2 ' 7M7/#&2 ' M(,+/,97+#7 '.)2/$#)4%72- ' 8&%$/)0+B .72#($//)0+'.7%'97.)&',94)7+#7B',*&#,9)7+#&'.7'(7/$(2&2B'.72)*$,%.,.72'.7'#&.& #)8&'='$+'%,(*&'7#/D#7(,'e$7'?,/7+'.$.,(','9$/?&2B'='/&+'(,\0+B'.7'%,'4&+.,.'.7'%, #7/+&/)7+/),6 ' !,94)D+ ' 72 ' /)7(#& ' e$7 ' 72&2 ' (72$%#,.&2 ' +& ' 2&+ ' 2)98%797+#7 ,/?,/,4%72','%,'/)7+/),'=','%,'#7/+&%&*",'7+'2"'9)29,2B'2)+&'/&+27/$7+/),'.)(7/#,.7'%,'/&+/(7#,'&(*,+)\,/)0+'2&/)&7/&+09)/,'.&9)+,+#7'7+'#&.&'7%'8%,+7#,6'>&'72 D2#7'7%'%$*,(',.7/$,.&'8,(,'.7#7+7(27'7+'72#,2'/&+2).7(,/)&+72B'87(&'+&'/&+d)7+7 &%d).,( ' e$7 ' )+/%$2& ' 7+#).,.72 ' V2)+ ' +)+*$+, ' 2&94(, ' .7 ' 2&287/?,Y ' /&9&B ' 8&( 7f798%&B ' 7% ' Z%$4 ' .7 ' [&9, ' 27 ' 8(7&/$8,+' .72.7' ?,/7' ,J&2 ' 8&( ' %&2 ' %"9)#72 ' .7% /(7/)9)7+#&'=B'7+'.7M)+)#)d,B'8&('%,'8&2)4)%).,.'.7'2&2#7+7('7%'#)8&'.7'.72,((&%%&,/#$,%6'c'97f&(B'7%'#)8&'.7'.72,((&%%&'e$7B',%',98,(&'.7'%,'/)7+/),'='%,'#7/+&%&*",B /,(,/#7()\, ' 72& ' e$7 ' /&+&/79&2 ' /&9& ' 7% ' V8()97(' 9$+.&Y' =' %&2 ' 72/,2&2 ' 8,"272 I97+&2'.7'%,'e$)+#,'8,(#7'.7'%,'?$9,+).,.K'e$7'.)2M($#,+'.7'72,2'+&d7.,.726 @+'(7,%).,.B '#&.,2'%,2'#7/+&%&*",2' M,d&(7/7+' 7+' 9,=&(' & ' 97+&(' 97.)., ' $+ .7#7(9)+,.& ' /,94)&B ' =' %, ' &(*,+)\,/)0+ ' 2&/)&7/&+09)/, ' e$7 '%,2 ' $#)%)\, ' 8$7.7 .7#7(9)+,('7%'27+#).&'M)+,%'.7'2$'&()7+#,/)0+6'L7(&'%,'(7,%).,.'d)d).,'7+'%&2'W%#)9&2 ,J&2'+&2 '87(9)#7'87(/)4)('%,'*(,+'8+/),' .7' /,94)& '.7'%,2' #7/+&%&*",2' .7' %,
)+M&(9,/)0+j ' $+,2 ' #7/+&%&*",2 ' e$7B ' ,% ' 97+&2 ' 8&( ' 7% ' 9&97+#&B ' +& ' (72$%#,+ .78(7.,.&(,2 ' .7 ' (7/$(2&2 ' +,#$(,%72 ' = ' e$7B ' .", ' , ' .",B ' 2&+ ' /,8,/72 ' .7 ' &M(7/7(...
!"#$%&'&()*)+,%-'!"#$%&'#%#()* !(,.$//)0+-'1,()2,'34.,%, 56,'7.)/)0+-'278#)794(7'5::; )/?&%,2'>7*(&8&+#7 -'EFGFHPG;:Q;GR S7802)#&'%7*,%-'AG'RF6HR;G5::; O98(72&'8&('!,%%7(72'T(UM)/&2'VSW8%7XB'C636Y 'Z)$.,.'.7'32$+/)0+B'QPGS HEHRH'A,(/7%&+, [7,%)\,/)0+'.7'/$4)7(#,S,9)]'1,#?7^2_C,9$7%'T097\ `&#&*(,M",'.7'/$4)7(#,a,972'>,\_O9,*7'A,+b
!"#$%&%V1$%#)97.),YB'VZSG[c1YB'V,$#&8)2#,2'.7'%,')+M&(9,/)0+YB'V2&+).&'.)*)#,%YB VM)4(,'08#)/,Y'&'V#7%7d)2)0+'8&('/,4%7Y'2&+',%*$+,2'.7'%,2'+&d7.,.72'e$7'/,.,'.", (72$%#,+'9U2'8(727+#72'I='#,%'d7')+7d)#,4%72K'7+'+$72#(,'d).,6 L,(, ' ,%*$+&2 ' 27 ' #(,#,B ' 8(U/#)/,97+#7B ' .7 ' 72()29& ' #7/+&%0*)/&B ' .7 ' ,%*& )+/&98(7+2)4%7'7')*+&#&6'L,(,'&#(&2'27'#(,#,'.7'#D(9)+&2'e$7'/,.,'.",'2&+'9U2M,9)%),(72'7').7+#)M)/,+',287/#&2'8,(/),%72'.7'$+,'(7,%).,.'%%,9,.,B'27*W+'8,(7/7B', $+'728%7+.&(&2&'M$#$(&6 @+'/$,%e$)7('/,2&B'#&.&2'%&2'7f798%&2'/)#,.&2'27')+/%$=7+'7+#(7',%*$+&2'.7'%&2 7M7/#&2'9U2'.72#,/,.&2'.7'%,2'%%,9,.,2'("+$,*,%-).&/"&*)&#$0,12)+#3$&I!OK6'g+,2 #7/+&%&*",2'e$7'/,(,/#7()\,+'=,'7%'M)+,%'.7'2)*%&'='%,'%%,9,.,'"1)&/"&*)&#$0,12)+#3$ /&+'e$7'27',4(7'7%'+$7d&'9)%7+)&6 @+ ' (7,%).,. ' %, ' #7/+&%&*", ' I/$,%e$)7( '#7/+&%&*",KB ' $+)., ' , ' %, ' /)7+/),B ' ?, 8(&.$/).&'7+'%&2'W%#)9&2'.7/7+)&2'$+'/,94)&'/%,(,97+#7'87(/78#)4%7'7+'+$72#(, M&(9,'.7'd)d)('='.7'7+#7+.7('%,'(7,%).,.6 @%'.72,((&%%&')+7X&(,4%7'.7'%,'/)7+/),'+&2'?,'87(9)#).&'/&+&/7('9U2'='9U2'/&2,2 2&4(7'7%'9$+.&'e$7'+&2'(&.7,B'2&4(7'+&2&#(&2'9)29&2'='2&4(7'%,2'&(*,+)\,/)&+72 2&/),%72 ' e$7 ' ?79&2 ' /&+2#($).&6 ' L7(& ' %, ' #7/+&%&*", ' +&2 '87(9)#7B ' ,.79U2B #(,+2M&(9,( ' 7% ' 9$+.&B ' +$72#(,2 ' 2&/)7.,.72 ' 7 ' )+/%$2& ' , ' +&2&#(&2 ' 9)29&26 ' >&2 ,/7(/,',%'d)7f&'2$7J&'.7%'M)%02&M&6 @2')+.$.,4%7'e$7'%&2'7M7/#&2',94)7+#,%72'='2&/),%72'.7'%&'e$7',%*$+&2'?,+ .,.&'7+'%%,9,( '("+$,+#"$+#) &(72$%#,+'/,.,'d7'9U2'8,#7+#726'h79&2'8(&d&/,.& *(,+.72'/,94)&2'7+'7%'9$+.&'e$7'+&2'(&.7,'='#,94)D+'7+'+$72#(,2'2&/)7.,.726'iB %& ' e$7' 72 '9U2 ')98&(#,+#7B' ?79&2' 8(&d&/,.&' /,94)&2 ' )98&(#,+#72' 7+' +&2&#(&2 9)29&2'I,$+e$7','97+$.&'27'&%d).7'/09&'%,'#7/+&%&*",'9D.)/,B'8&('7f798%&B'?, ,%#7(,.& ' ?7/?&2 ' #,+ ' M$+.,97+#,%72 ' /&9& ' %, ' 7287(,+\, ' .7 ' d)., ' .7 ' %, ' 7287/)7 ?$9,+,K6 @2'/)7(#&'e$7B'f$+#&','/&+27/$7+/),2')+/$72#)&+,4%797+#7'M,d&(,4%72B'/&9&'7% 7f798%& ' /)#,.&B ' 27 ' .,+ ' &#(&2 ' 7M7/#&2 ' M(,+/,97+#7 '.)2/$#)4%72- ' 8&%$/)0+B .72#($//)0+'.7%'97.)&',94)7+#7B',*&#,9)7+#&'.7'(7/$(2&2B'.72)*$,%.,.72'.7'#&.& #)8&'='$+'%,(*&'7#/D#7(,'e$7'?,/7+'.$.,(','9$/?&2B'='/&+'(,\0+B'.7'%,'4&+.,.'.7'%, #7/+&/)7+/),6 ' !,94)D+ ' 72 ' /)7(#& ' e$7 ' 72&2 ' (72$%#,.&2 ' +& ' 2&+ ' 2)98%797+#7 ,/?,/,4%72','%,'/)7+/),'=','%,'#7/+&%&*",'7+'2"'9)29,2B'2)+&'/&+27/$7+/),'.)(7/#,.7'%,'/&+/(7#,'&(*,+)\,/)0+'2&/)&7/&+09)/,'.&9)+,+#7'7+'#&.&'7%'8%,+7#,6'>&'72 D2#7'7%'%$*,(',.7/$,.&'8,(,'.7#7+7(27'7+'72#,2'/&+2).7(,/)&+72B'87(&'+&'/&+d)7+7 &%d).,( ' e$7 ' )+/%$2& ' 7+#).,.72 ' V2)+ ' +)+*$+, ' 2&94(, ' .7 ' 2&287/?,Y ' /&9&B ' 8&( 7f798%&B ' 7% ' Z%$4 ' .7 ' [&9, ' 27 ' 8(7&/$8,+' .72.7' ?,/7' ,J&2 ' 8&( ' %&2 ' %"9)#72 ' .7% /(7/)9)7+#&'=B'7+'.7M)+)#)d,B'8&('%,'8&2)4)%).,.'.7'2&2#7+7('7%'#)8&'.7'.72,((&%%&,/#$,%6'c'97f&(B'7%'#)8&'.7'.72,((&%%&'e$7B',%',98,(&'.7'%,'/)7+/),'='%,'#7/+&%&*",B /,(,/#7()\, ' 72& ' e$7 ' /&+&/79&2 ' /&9& ' 7% ' V8()97(' 9$+.&Y' =' %&2 ' 72/,2&2 ' 8,"272 I97+&2'.7'%,'e$)+#,'8,(#7'.7'%,'?$9,+).,.K'e$7'.)2M($#,+'.7'72,2'+&d7.,.726 @+'(7,%).,.B '#&.,2'%,2'#7/+&%&*",2' M,d&(7/7+' 7+' 9,=&(' & ' 97+&(' 97.)., ' $+ .7#7(9)+,.& ' /,94)&B ' =' %, ' &(*,+)\,/)0+ ' 2&/)&7/&+09)/, ' e$7 '%,2 ' $#)%)\, ' 8$7.7 .7#7(9)+,('7%'27+#).&'M)+,%'.7'2$'&()7+#,/)0+6'L7(&'%,'(7,%).,.'d)d).,'7+'%&2'W%#)9&2 ,J&2'+&2 '87(9)#7'87(/)4)('%,'*(,+'8+/),' .7' /,94)& '.7'%,2' #7/+&%&*",2' .7' %,
)+M&(9,/)0+j ' $+,2 ' #7/+&%&*",2 ' e$7B ' ,% ' 97+&2 ' 8&( ' 7% ' 9&97+#&B ' +& ' (72$%#,+ .78(7.,.&(,2 ' .7 ' (7/$(2&2 ' +,#$(,%72 ' = ' e$7B ' .", ' , ' .",B ' 2&+ ' /,8,/72 ' .7 ' &M(7/7(...
Leer documento completo
Regístrate para leer el documento completo.