Situación Del Pago Movil En Brasil

Páginas: 3 (545 palabras) Publicado: 17 de octubre de 2012
Mobile Payments Readiness Index

mobilereadiness.mastercard.com/brazil

BRAZIL
Mobile Commerce Clusters Consumer Readiness

Environment

33.4

Financial Services

InfrastructureRegulation

Country Score

Index Average

SUMMARY
WHAT YOU NEED TO KNOW

Brazil achieved a score of 33.4 on the MasterCard Mobile Payments Readiness Index, driven by high scores in Mobile CommerceClusters and fairly consistent scores in Infrastructure, Financial Services, and Environment.

Consumer Readiness is commensurate with the other measures of readiness on the Index, giving Brazil anoverall ranking of 16. The regulatory environment is not seen as favorable to mobile payments compared to other countries.

Though the regulatory environment can be challenging, partnerships seemto be working in Brazil Current pilots are in place in Brazil – specifically, Oi Paggo’s SMS-based program 14% of Brazilian consumers are familiar with mobile payments and 19% are willing to try themCOUNTRY OVERVIEW

Market Forces
Brazil received high marks in the Mobile Commerce Cluster component of the Index due to active partnerships offering mobile payments. For example, the mobile phoneoperator Oi, which has operated mobile payments through SMS since 2008 with the Oi Paggo service, currently has 75,000 merchants and According to the World Economic Forum’s Global InformationTechnology Report 2011, Brazil’s regulatory environment is seen as 250,000 customers, mostly in the Northeast region of the country. Novo E-Pay functions through SMS and operates in seven different states.PROTECTION OF INTELLECTUAL PROPERTY RIGHTS AND FINANCIAL ASSETS
Brazil

Australia

Canada

France

FPO
25% 50% 75% 100%

Germany

0%

extremely burdensome to business. Brazil rankedlow on government procurement decisions fostering technology innovation and was

similarly ranked on intellectual property protection measures compared to other countries such as Australia,...
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