Social Media

Estrategias de Comunicación a
través de Medios Sociales

News

Homework

http://watch.usnowfilm.com/

Social Media

Benefits of being in Social Media
•
•
•
•
•
•
•Transparency
Quality products
Great customer service channel
Creation of new products
Control of the client/company relationship
Interesting stories to tell
Users drive the content andconversation

When using social media
•
•
•
•
•

Listen then respond
Be comfortable with ambiguity
Filter through your purpose
Use a profile representative pic
Leave a legacy (What you share,post or tweet today should reinforce your
brand tomorrow)

•
•
•
•
•
•

Be consistent
Influence instead of control
Be transparent and authentic. Be human.
Define your audience,objectives and action plan.
Give free access to your information
Focus on quality not quantity

When using social media
•
•
•
•
•
•
•
•
•
•
•

Lead Your Followers Down the PurchasingPath
Engagement = Consumers
Use Social Media to Make Friends, Not Leads
Give Them Something To Talk About
Build credibility
Numbers Aren’t Everything
Monetize Other Channels
Show FollowersWhat They’re Missing
Foster Genuine Interactions
Adapt the message to the channel
Ogranize contests and discounts for your community

Social Media Strategy
1. Find the audience
2. Defineyour objectives

3. Establish a game plan
4. Create a tactical mix
5. Measure your goals

How to deal with bad comments
• Identify the Type of Feedback
– Straight Problems
– ConstructiveCriticism
– Merited Attack
– Trolling/Spam

• Decide How to React
– Determine the type of answer needed
– Respond in a positive manner
– Don’t take it personal

Other Social Networks•
•
•
•
•
•
•
•
•

Orkut (Brazil)
Foursquare
Iwiks
PoliticLink
NotasWeb (Web developers)
Amikoo
Footbo
LiveMocha
Blogeale

• http://www.ted.com/talks/lang/eng/clay_shirky_...