Social Media

Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, andindividuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow thecreation and exchange of user-generated content.[1] Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, andenabled by scalable[clarification needed] communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter, Facebook,and Google+.
[edit]Social media

[edit]Classification of social media
Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs,microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) andsocial processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of social media:collaborative projects (for example, Wikipedia), blogs and microblogs (for example, Twitter), content communities (for example, YouTube), social networking sites (for example, Facebook), virtual game worlds(e.g., World of Warcraft), and virtual social worlds (e.g. Second Life). Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing andvoice over IP, to name a few. Many of these services can be integrated via social network aggregation platforms. Social media network websites include sites like Facebook, Twitter, Bebo and MySpace....