Social

ocial media can be defined as "interactive platforms via which individuals and communities create and share user-generated content”.[1] Andreas Kaplan and Michael Haenlein define social media as "agroup of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." [2] I.e. Social mediaare social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable[clarification needed] communicationtechniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook.
[edit]Social media

[edit]Classification of social mediaSocial media technologies take on different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, ratingand social bookmarking. Kietzmann et al. present a Social Media Honeycomb that defines how these Social Media differ according to the extent to which they focus on some of all of seven functionalbuilding blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.[3] By applying a set of theories in the field of media research (social presence, media richness) andsocial processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of social media:collaborative projects (for example, Wikipedia), blogs and microblogs (for example, Twitter), content communities (for example, YouTube), social networking sites (for example, Facebook), virtual game worlds(e.g., World of Warcraft), and virtual social worlds (e.g. Second Life). Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and...