Sociedades de produccion rural

Trading Partnerships and the Canadian Cattle & Beef Industry
AMEG PRESENTATION Mexico City, April 28, 2010

Ted Haney President Canada Beef Export Federation

▀ Canada Beef Export Federation
Established in 1989 to expand and diversify export sales of Canadian beef in the global marketplace

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CBEF Membership represents approx. 95% of Canada’s cattle and beef industry
Head OfficeCalgary, Alberta Canada Mexico Office Monterey, Mexico Hong Kong Office Shanghai Office PRC

Japan Office Tokyo, Japan

Korea Office Seoul, Korea
CBEF Fast Facts • Established in 1989 • 7 offices world wide • 23 Export Members • 11 Affiliate Members • 11 Associate Members • 7 Government Members

Taiwan Office Taipei, Taiwan

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Market development programs – generate recognition and drivedemand for Canadian beef

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Foster exporter-client relationships …

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Working in pursuit of market access …

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Current 2009-2010 fiscal year: Federation delivered over 500 individual export development projects
Canadian beef and veal exporters have attributed 41% of their total outside USA to Federation programs and services.

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Canadian Beef & Veal Exports 1990 – 2002 -tonnes
US
800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002

Asia & Mexico

Other

Market share: 1990 0.7%

2002 6.9%
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The Canadian Beef Advantage

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Canadian beef industry - more than 80,000 farms and ranches raise beef cattle - 2008 income from cattle production - $6.6 billion

10Canadian Beef Herd Genetics
▀ Canada has 100% Bos Taurus Genetics

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Canadian Beef Herd Genetics
▀ Bos Indicus influence in southern USA ▀ Studies completed in Australia and USA found meat from Bos Indicus less tender than from Bos Taurus ▀ Canada only has Bos Taurus

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Specializing in grain finishing

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Dynamic Processing Sector
•Focus on internationalcompetitiveness •Positioned to serve our clients’ needs – commodity boxed beef to valued-added, further processed products

•Processing capacity of 4.4 million head per year

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▀ Confidence of international clients in Canadian beef is facilitating our steady return to the marketplace
▀ Canada’s science-based food safety systems and measures considered among the best in the world

15Canadian Food Inspection Agency (CFIA)
▀ Empowered by Government of Canada under federal law to safeguard Canada’s food supply and animal health ▀ Monitors all establishments exporting beef and beef product ▀ Authorized for administration and enforcement of Canada’s Meat Inspection Act under federal law

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Canada’s Food Safety Systems

•Govern every aspect of production from importation oflivestock genetics & safety systems at the farm – to slaughter fabrication, packing and shipping

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Hazard Analysis and Critical Control Point (HACCP) system
▀ Each establishment – and each process of that individual establishment – is under supervision of CFIA

▀ CFIA employs over 7,000 highly-trained professionals, including veterinarians, research scientists and inspectors, whooperated from 600 field offices across Canada.

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▀ Canada’s food safety system includes disease control and prevention systems, which have been developed over many years in accordance with recommendations of the OIE.

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The Canadian Cattle Identification System
Plays important role in containment and eradication of animal diseases through traceback capabilities Enforced by federal law,requires all cattle permanently leaving herd of origin be tagged with RFID tag Canada first country in North America to have this system
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The Canadian Cattle Identification System
• 2005 – database enhanced to enable registration and documentation of cattle birth dates
• Provides effective and internationally-recognized Age-Verification Program

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Canada’s Beef Grading System
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