State Of Green Business 2012

state of green business 2012
by Joel Makower and the editors of GreenBiz.com

JANUARY 2012
greenbiz group www.greenbiz.com

Contents
Top SUSTAINABLE BUSINESS TRENDS oF 2012 1. Sustainability Counts for CFOs Will CFOs Ever ‘Get’ Sustainability? 2. Sustainable Consumption Gets Buy-in 3. Green Gamification Scores Points Convergence and the Next Big Opportunity 4. Sustainable Mobility Hitsthe Road 5. Cleantech Survives a Crisis of Confidence Green Buildings: A Foundation for Growth 6. Energy Efficiency Gains Star Power 7. ‘Big Data’ Creates Big Opportunities Four Trends Shaping the Profession in 2012 — John Davies, GreenBiz Group 8. Footprinting Walks a Fine Line Budgets and Jobs: Back on Track? — John Davies, GreenBiz Group 9. Sustainable Cities Take Center Stage 10. Non-News IsGood News The Coming Shift to ‘Climate Preparedness’ — Marc Gunther, GreenBIz Group 4 6 7 7 9 10 11 12 13 14 15 16 17 18 19 21 22

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THE GREENBIZ INDEX Carbon Intensity Carbon’s Rising Costs, and Risks — Jigar Shah, Carbon War Room Carbon Transparency What’s Next for Carbon Reporting? — Paul Simpson, Carbon Disclosure Project Cleantech Investments Clean-EnergyPatents The Future of Clean Energy Innovation — Scott Elrod, PARC Corporate Reporting Reporting: The Seed for Innovation, Growth — John Hickox, KPMG International Employee Commuting How NREL Fosters Low-Impact Commuting — Lissa Myers, NREL Employee Telecommuting Telecommuting for Sustainability — Gordon Feller, Cisco Energy Efficiency Energy’s Two Revolutions — Interview with Amory Lovins, RockyMountain Institute Environmental Financial Impacts E-waste Fleet Impacts Car-Sharing: A Solution for Fleet Management — Lee Broughton, Enterprise

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© 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice.

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Green IT ICT and the Future of Low-Energy Computing — Jonathan Koomey, Stanford Green Office Space Inside LEED’s Disappointing Numbers — Interview with Rob Watson, EcoTech Green Power Use Best Buy and the Consumer Energy Market — Interview with Neil McPhail, Best Buy Organic Agriculture Organic Isn’t Enough; Here’s What Really Matters — Arlin Wasserman Packaging Intensity AProgress Report on Walmart’s Packaging Scorecard — Ronald Sasine, Walmart Paper Use and Recycling Toxic Emissions Stopping Supply Chain Pollution Where It Starts — Michael Kobori, Levi Strauss Toxics in Manufacturing New Markets for Green Chemistry — Howard Williams, Construction Specialties Transparency About GreenBiz Group Sponsors

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STATE oFGREEN BUSINESS 2012
Joel Makower, Executive Editor Matthew Wheeland, Managing Editor Tilde Herrera, Senior Editor Leslie Guevarra, Editor Celeste LeCompte, Contributor Mary Catherine O’Connor, Contributor Amy Westervelt, Contributor Infographics by Seth Fields - 00seth@gmail.com

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© 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-commercialpurposes only, provided credit is given to GreenBiz Group Inc. and includes this notice.

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top sustainable business trends of 2012
Conventional wisdom says that sustainable business is in the dumps. Global markets are down for goods and services, companies and venture capitalists are tight-fisted in making clean and green investments, and the regulators have allbut turned the henhouse over to the foxes. Cleantech has become a dirty word politically. Consumers are more preoccupied with saving their jobs and homes than with “saving the planet.” Activists are pedaling hard to keep green issues in view, while the public’s concern over climate change, at least in the United States, has pivoted from “dire” to “debatable.” Given this state of affairs,...