Still Clipping Coupons (Articulo)

Would you prefer to save now or save later? That was one of the questions put to grocery shoppers by Baltimore marketing firm Vertis as part of its Customer Focus 2006: Grocery study. Just under half(49 percent) of the adults queried said they prefer a discount on specific products during each store visit, compared to 34 percent who would rather accumulate points for a larger reward or payoff atstores that offer a frequent-buyer or loyalty card program.
Fifty-one percent of professional/white-collar adults would prefer a discount on specific products during each visit, compared to 46percent of blue-collar adults surveyed. Of Baby Boomers, 51 percent prefer immediate discounts on specific products or services, compared to 45 percent of Generation X (1965-1976) consumers. Forty-twopercent of Hispanic consumers prefer to accumulate points for a larger reward or payoff.
The survey of 3,000 adults was conducted via phone and Web in August and September 2005. Respondents were askedwhich one type of media most influenced their buying decisions. Among men 18-34, TV (25 percent), advertising inserts/circulars (18 percent) and the Internet (17 percent) topped the list. Among men35-49, the top three were inserts/circulars (32 percent), TV (17 percent) and newspaper ads (16 percent). For women 18-34 the breakdown was: inserts/circulars (31 percent), TV (24 percent) and newspaperads (11 percent). For women 35-49: inserts/circulars (40 percent), TV (20 percent) and newspaper ads (16 percent).
Other tidbits:
* The influence of inserts among women 50+ has grown: In 2006 33percent said inserts had the most influence, up from 28 percent in 2004.
* Eighty-four percent of grocery insert readers use circulars to compare prices, while 52 percent use them to decide whereto shop for groceries.
* And among male weekday newspaper readers who are 50+, weekday advertising insert readership increased to 68 percent in 2006 from 52 percent in 2002.
Still clipping...