Strategia De Consucir Un Survey

strategia sobre conducir in un survey

Strategy magazine contracted with a market research firm to conduct a survey for of 1,463 Canadian university students between the ages of 18 and 21 inEnglish-speaking provinces. The survey found that university students have a very deep understanding of marketing, but still respond to efforts that give something back to society through sponsorship andcause-related marketing. The Magazine should have ask question to the students base on what they are into, and that’s marketing, the following questionnaire should have being given to the students.1. Background
A. What business are we in? (What needs does our business meet in the marketplace?)
(2–3 sentences)
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B. What services and/or products do we provide?
(1 paragraph)
|C. What are our business objectives over the next two years? Be as specific as possible, and make sure to address the following goals:
* Number of customers
* Revenue
*Profit
* Market share
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2. Market
A. What is the market opportunity? What is the market size? Be sure to look at market size with respect to geography and to industry.
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B.How can the market be segmented into logical customer groupings?
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C. What are the key industry trends that are fueling our success? What industry trends can inhibit our success?
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3.Target Audience
A. What market segments are we targeting (list segment name and characteristics)? What segments are we not targeting?
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B. What kind of audience are we targeting? What are itsmembers' demographics and psychographics (for example, what keeps them awake at night, including both fears and opportunities)? List multiple audiences in order of priority.
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C. What is ourcustomer’s primary reason for buying or wanting to use our product or service?
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4. Competition
A. What categories of competition threaten our success? Label each category, and identify its key...