Swot analysis

COMPETITIVE ADVANTAGE

It exists when the firm is able to deliver the same benefits as competitors but a lower cost (cost advantage), or deliver benefits that exceed those of competing products(differentiation advantage). It enables firms to create superior value for customers and superior profit for itself.

SWOT ANALYSIS

(Strengths, Weaknesses, Opportunities, Threats)

Our Company:Candy Co ( Pupsis Lollypops

Our Competitors:

1. Tutsi ( Tutsi Pop
2. Sonrics ( Chupa Chups
3. Adams ( Bubalos

Internal Analysis

|Strengths|Weakness |
|1. Our lollypops have exotic flavors. |1. We are a new companyand the market is not aware of our brand. |
|2. We have a solid base of organizational values. |2. Due to our recent creation we don’t have enough resources to |
||invest too much in promotion campaigns. |
|3. Since we are a small company, we have low administrative costs |3. We have alow market share due to our recent introduction. |
|and thus we can have a better profit. | |External Analysis

|Opportunities |Threats |
|1. The market has a tendency of lookingfor new products, |1. Tutsi Pops and Chupa Chups have a wide distribution nowadays, |
|therefore our exotic flavors could be a good alternative for them.|and they are sold throughwholesalers and retailers. |
|2. Develop different kinds of candies (chocolates, gums, jellies, |2. The price of Bubalos is lower than the price of lollypops. |
|mints, candies) with exotic...