Swot Starbucks

History Starbucks Coffee Company was founded in 1971, in Seattle, Washington, by three friends who were studying at the University of San Francisco, in the years 60, and that during his travels inEurope were inspired by the quality and the art of coffee making. The first store, founded in Pike Place Market, sold of roasted coffee beans and spices of high quality. The concept was to share theexperience of the best coffee with customers and attract them by the European style and the aroma of the shop.
Today, Starbucks Coffee Company has over 16,000 stores in 44 countries, through independentsubsidiaries, joint-venture partnerships or franchises.
 
Strengths
Established logo, developed brand,copyrights, trademarks, website and patents.
Valued and motivated employees, goodworkenvironment
Weaknesses
Ever increasing number of competitors in agrowing market
Product pricing (expensive)
Opportunities
Brand extensión
Continued domestic expansion/dominationof segment
ThreatsConsumer trends toward more healthy waysand away from caffeine
Fragile state of worldwide production of specialty coffees

Quotation
Sodimac cosmostable
$50000 c/u $75000 c/u
Chair
$7000 c/u$8500 c/u
couch
$80000c/u $125000 c/u
Glasses
$ 200 c/u$150 c/u

Cash register
Continental $90000
Sicochile $105000

1) Sodimac is cheaper than cosmos because of the quality of the product
2) Cosmos couch is biggerthan sodimac couch
3) sodimac is less expensive than cosmos but the quality of the products is as good as cosmo
4) sodimac doesn’t have as many articles as cosmo
5) sodimac guarantee is for a...