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Páginas: 2 (275 palabras) Publicado: 28 de enero de 2013
Market Segment

Describe demographics and psychographics, geographic statistics, income, social/economic status, ages, gender, lifestyle, or anything elsepertaining to your business.
----This business is a very good option for people, because people of any age or gender can participate and use it. There is a lot ofpeople in our country that recycle and now that we are innovating the way of doing it, much more people will recycle because now they can get a reward.

Whatis the size of your market? 
----It is a big market, there are many companies that have a recycling program like supermarkets like Soriana, HEB, etc. but no oneof them have the innovation that we have.

What is your niche? 

What experience do they have with other products or services like yours? 
---- in Mexicothere is no company with the recycling method we are proposing.

Target Market Opportunity 

Why would your customers buy your product? 
---they will use ourservice because they not only get money, they help recycling

How will you use what you know about your target market to sell your product? 
---- we willposition our machines in places that there is people interested in using them
What are the needs and wants of your customers that you are targeting? 
--- thatthere is people that is interested in recycling and now that we are doing this, they will want to get money with that

What can you conclude from the data will beyour projected sales? 
----There is going to be a positive result of sales, because is new and people will want to prove it and then they will continue using it.
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