Tareas

Indians learn to be brad and Britney
Elocution lessons are helping staff at call centres in India to lose their accents and make them more effective when speaking to customers from the UK and the USA.
Many western companies now use international outsourcing as part of their business operation. Outsourcing is when a company uses a different company, often in another country, to manage some oftheir business tasks, particularly telephone help and information lines known as “call centres”.
Most English – speaking countries outsource to call centres in countries like india, where English is spoken. India in fact accounts for 66% of international call centre outsourcing. But other countries, such as the Philippines, sri lanka, mexico,Poland, Russia, and Romania, are also used by westerncompanies.
Advances in technology, the falling cost of international phone calls, and the big differences in labour cost mean that international call centres are booming. It is estimated that soon there will be more than two million call centre operatives in india.
Call centre operatives have to be polite, friendly, and helpful and they need to be able to give information clearly and respond tocustomer questions. They also need to sympathize with callers and understand their problems. Call centres go to great lengths to make their saff sound like they are from the country of the person they are speaking to.
Zin sheikh, head and co-founder of infowavz international in Mumbai said, “There are definitely challenges about bridging the culture gap between someone sitting in denver andsomeone supporting them from india who’s probably never travelled outside the country. We believe that its important that the caller should feel like they’re talking to someone next door. They mustn’t know that the voice at the other end of the line is from the other side of the world.”
Staff are sometimes given western pseudonyms to use such as “brad” or “britney” instead of their real names. Theyalso watch films from the UK and US to learn about how people live their lives. One call centre operative, “james”, who has never been to the UK, attended a crash course in british culture. His course taught him that “what English people like most is going to the pub, and they love horse racing and obviously football, and fish and chips”.
Call centres also have clocks set to the time of thecountries that are calling them so they know whether the caller has just got up, or is about to have dinner, or go out. They have regular weather reports, so that they can make conversation about the weather and other topics of small talk.
So the next time you phone to ask for information about train times or because you hva a problem with your computer, you might be talking to someone on the otherside of the world. But will you actually know?

Indios aprender a ser Brad y Britney

Clases de dicción están ayudando a personal de los centros de llamadas en la India para perder su acento y hacer más eficaz cuando se habla con los clientes del Reino Unido y los EE.UU..
Muchas empresas occidentales ahora utilizan la subcontratación internacional como parte de su operación comercial. Eloutsourcing es cuando una empresa utiliza una empresa diferente, a menudo en otro país, para gestionar algunas de sus tareas empresariales, en especial de ayuda telefónica y líneas de información conocida como "call centers".
La mayoría de Inglés - los países de habla subcontratar a centros de llamadas en países como la India, donde se habla Inglés. India en hecho explica el 66% de la subcontratacióninternacional llamado centro. Pero otros países, como Filipinas, Sri Lanka, México, Polonia, Rusia y Rumania, también son utilizados por las empresas occidentales.
Los avances en la tecnología, el costo cada vez menor de las llamadas telefónicas internacionales y las grandes diferencias en los costos laborales significa que los centros de llamadas internacionales están en auge. Se estima que...