Tcg Overview

The biggest challenge Senior Managers face today is finding
ways to achieve profitable organic growth. While most companies have successfully cut costs and
increased productivity, the ability to drive continuous and profitable top-line growth remains
elusive for all but a few top-performing companies.
DEMAND STRATEGY
The proven solution to achieving profitable
organic growth is to updatethe oldest and
most accepted law of economics by putting
the understanding of demand in front of
the creation of supply.
Leading companies compete on supply—
but they win on demand. They consistently
the demand of our most profitable customers
that our competition does not know?” And
they respond by building a proprietary
understanding of demand that enables them
to create new strategieswhich lead to products
and services that are differentiated from
their competitors.
This simple but fundamental shift enables
companies to continuously achieve profitable
growth.
WHAT WE DO
Over the past 30 years, The Cambridge
Group (TCG) has helped clients develop
and execute strategies that are driven by a
superior understanding of profitable demand.
Our proprietary approach, DemandStrategy,
identifies profitable demand and aligns
supply to capture more of the profit in
the category.
TCG applies Demand Strategy across all
industries, creating new value by helping
companies establish leadership positions,
loyalty. Our clients are able to align their
infrastructure, businesses and resources to
meet marketplace demand in a way that is
meaningfully differentiated fromtheir competitors.
As a result, they experience consistently
higher rates of growth and margins.
PROVEN APPROACH
Leveraging our Intellectual Capital, we
deliver more than a set of recommendations
and plans: we provide actionable insights
on demand and supply along with economic
blueprints to help companies achieve
continuous growth.
ACTING ON P R O F I TABLE DEMAND
The Cambridge GroupDemand Profitable Growth
Growing Revenues and Profits Requires a New
Business Model
In the old supply paradigm, supply was created and
marketing went in search of demand to absorb supply.
The result was an absence of pricing power, forcing
manufacturers to be “price takers”.
In the new Demand Economy, profitable demand must
first be understood. With this understanding in mind,
supply iscreated which satisfies demand better than
the supply of competitors. Companies whose business
models focus on satisfying profitable demand are more
highly profitable and earn the designation of “market
makers”.
ask the question, “What do we know about capture pricing power and increase customer
The Cambridge Group k Demand Profitable Growth
SOLUTIONS
TCG focuses on the following criticalgrowth issues. We can work with you to:
• Transition to a demand-based business
model
• Identify profitable new demand
opportunities
• “Reinvent” categories
• Build portfolio strategies to enable
corporate growth
• Drive innovation
• Optimize pricing
• Enhance brand equity
P R I N C I P L E S O F DEMAND STRATEGY
Our unique Demand Strategy approach is
built on the following principles:Understand demand before creating supply – An
understanding of demand in all its forms
must precede and then drive the
creation of supply.
Identify current, latent and emerging demand
– Markets evolve long before customers
express needs. TCG’s economists analyze
the Forces & Factors shaping demand for
new insight into current, latent and emerging
demand.
Segment customers by profitabledemand –
Most segmentations are based on past
behavior which is similar to looking through
a rear view mirror. Our proprietary Demand
Landscape segments customers based on
demand and how they make decisions. This
extremely actionable approach allows clients
to understand the past and, with great
accuracy, predict where future revenue and
profits will come from.
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