Technology and Marketing

OMAR BAUTISTA
TECHNOLOGY AND MARKETING

INFORMATION
TECHNOLOGY

NEW MENTAL
MODEL OF
PURCHASE

DIGITAL
MARKETING

MARKETING

INBOUND
MARKETING

VALUE
PROPOSITION

SOCIAL
MEDIADEFINITIONS OF
MARKETING.

WIKIPEDIA
The Free Encyclopedia

"Marketing is the process of
communicating the value of
a productor service to customers.."

WIKIPEDIA

"Marketing is theprocess by which
an organization relates creatively, productively,
and profitably to the marketplace."

PHILIP KOTLER

"Sell more stuff, to more people,
more often, for more money,
moreefficiently."

SERGIO ZYMAN

INFORMATION
TECHNOLOGIES.
HOW AFFECTED THE WAY OF
DOING BUSINESS?

E-BUSINESS
The application of information and
communication technologies (ICT) in
support of all theactivities of business

e-business may be defined as the conduct of industry,trade,
and commerce using the computer networks.

TYPES OF
E-BUSINESS
B2B

B2C

C2C

C2B

FACILITATESTRANSACTIONS
BETWEEN COSTUMERS.

CREATING VALUE SO FIRMS
CONSUME THAT VALUE.

NEW MENTAL MODEL
OF PURCHASE.
WINNING THE ZERO
MOMENT OF TRUTH.

TRADITIONAL 3-STEP
MENTAL MODEL

STIMULUSFIRST
MOMENT
OF
TRUTH

SECOND
MOMENT
OF TRUTH

“In Google,

we name the momment of
taking decisions online, the
Zero Moment of Truth”

TRADITIONAL 3-STEP
MENTAL MODEL

STIMULUSFIRST
MOMENT
OF
TRUTH

SECOND
MOMENT
OF TRUTH

DIGITAL
MARKETING.

TAKING ADVANTAGE OF
THE ONLINE WORLD.

USE OF DIGITAL MEDIUMS
TO ATTRACT CONSUMERS.

DIGITAL MEDIUMS.
DISPLAYBANNERS

SOCIAL
NETWORKS
DIRECT
MESSAGES

SEARCH
ENGINES

EMAILING

AFFILIATE

REFERRAL

INBOUND
MARKETING.

LEAD THE
CONVERSATION.

“CONTENT
IS KING”

BILL GATES.STOP CHASING
CONSUMERS.

THERE ARE THOUSANDS OF BRANDS TRYING TO MAKE
THE DIFFERENCE TRHOUGH MILLIONARE AD CAMPAIGNS.

ENGAGE WITH
THEM.

CREATING VALUE... DO NOT SELL FEATURES
SELL...