Tecnologia

GAS GAS
Introduction abridged
“This is really moving forward,” thought Ramón. KTM’s proposal for Gas Gas to manufacture motorcycles for KTM was starting to take shape. It was now time to submit more details to the Board. About a month earlier, the Board had authorized Ramón to negotiate the issue and it was time to hold the second meeting focused exclusively on the situation.

Ramón Puente,CEO of Gas Gas, could not get over the interest shown by KTM. Beyond their specific proposal, he wondered whether there might be any other long-term interests
involved. The meeting with the Board’s Committee was scheduled for June 10, so he had a couple of days to prepare what he was going to say.

Gas Gas manufactured nearly 8,000 off-road motorcycles per year. KTM was a huge player that hadmanaged to sell 90,000 vehicles two years ago (see Figure 1). Most were off-road units, but the company also sold road bikes and other vehicles. KTM had even manufactured trial motorcycles in the 80s. Walter Luft himself had competed in the world championship with a KTM. In the past 15 years, however, it had no presence to speak of in the world of trial motorcycles. Gas Gas, on the other hand,boasted about 45% of the world’s trial motorcycle market.
GAS GAS
Introduction abridged
“This is really moving forward,” thought Ramón. KTM’s proposal for Gas Gas to manufacture motorcycles for KTM was starting to take shape. It was now time to submit more details to the Board. About a month earlier, the Board had authorized Ramón to negotiate the issue and it was time to hold the second meetingfocused exclusively on the situation.

Ramón Puente, CEO of Gas Gas, could not get over the interest shown by KTM. Beyond their specific proposal, he wondered whether there might be any other long-term interests
involved. The meeting with the Board’s Committee was scheduled for June 10, so he had a couple of days to prepare what he was going to say.

Gas Gas manufactured nearly 8,000 off-roadmotorcycles per year. KTM was a huge player that had managed to sell 90,000 vehicles two years ago (see Figure 1). Most were off-road units, but the company also sold road bikes and other vehicles. KTM had even manufactured trial motorcycles in the 80s. Walter Luft himself had competed in the world championship with a KTM. In the past 15 years, however, it had no presence to speak of in the world oftrial motorcycles. Gas Gas, on the other hand, boasted about 45% of the world’s trial motorcycle market.
GAS GAS
Introduction abridged
“This is really moving forward,” thought Ramón. KTM’s proposal for Gas Gas to manufacture motorcycles for KTM was starting to take shape. It was now time to submit more details to the Board. About a month earlier, the Board had authorized Ramón to negotiate theissue and it was time to hold the second meeting focused exclusively on the situation.

Ramón Puente, CEO of Gas Gas, could not get over the interest shown by KTM. Beyond their specific proposal, he wondered whether there might be any other long-term interests
involved. The meeting with the Board’s Committee was scheduled for June 10, so he had a couple of days to prepare what he was going tosay.

Gas Gas manufactured nearly 8,000 off-road motorcycles per year. KTM was a huge player that had managed to sell 90,000 vehicles two years ago (see Figure 1). Most were off-road units, but the company also sold road bikes and other vehicles. KTM had even manufactured trial motorcycles in the 80s. Walter Luft himself had competed in the world championship with a KTM. In the past 15 years,however, it had no presence to speak of in the world of trial motorcycles. Gas Gas, on the other hand, boasted about 45% of the world’s trial motorcycle market.
GAS GAS
Introduction abridged
“This is really moving forward,” thought Ramón. KTM’s proposal for Gas Gas to manufacture motorcycles for KTM was starting to take shape. It was now time to submit more details to the Board. About a month...