Telecom Provider

Abstract

The purpose of this work is not only to build a strategy for the internet broadband market in Algeria that would lead to the creation of our own ISP1, butalso to study whether launching a start up is sustainable. The project will focus on politics in Algeria (regarding internet), the strategy, and the business plan.

InJanuary 2011, the Algerian “Autorité de Régulation de la Poste et des Télécommunications” (ARPT) has withdrew the licenses of 34 Internet Service Providers (ISPs) which hadfailed to pay their annual license fees. Other ISPs should follow. Hence, the decrease of rivalry in this industry can be a good opportunity to create a new ISP inAlgeria.
The aim of this document is to analyze whether launching a new ISP start up in Algeria is sustainable using all the frameworks learnt during the MBA program.

1Internet Service Provider

Designing a winning strategy for the internet broadband market in Algeria

Consulting project

Table of contents

1. Introduction
2.Algeria overview
2.1. Macro economy
2.2. The telecom market in Algeria
2.3. Algeria’s regulatory environment
3. Fixed Broadband development worldwide
3.1. Theeconomic dimension of broadband
development
3.2. The technology dimension of broadband
development
4. Replication of a successful business concept in
French ISPmarket
4.1. Free Telecom’s core business concept
4.2. Assessment of the replication context
5. Strategy formulation
5.1. Static lens
5.2. Dynamic lens
5.3. Existand other strategic options
The exit strategy could be selling out the business to Free or introduce another business partner
6. Conclusion
7. References
8. Appendix