TELENEGOCIOS

INDICE
INTRODUCCION------------------------------------------------------------------------------- 3
1 ENUNCIADO DEL PROBLEMA--------------------------------------------------- 4

2 ANTECEDENTES DEL PROBLEMA--------------------------------------------- 4

3 JUSTIFICACION DEL PROBLEMA---------------------------------------------- 5
3.1 Actualidad--------------------------------------------------------------------------5
3,2 Trascendencia---------------------------------------------------------------------5
3.3 Utilidad-------------------------------------------------------------------------------6

4 FACTIBILIDAD-------------------------------------------------------------------------6
1 Campo-------------------------------------------------------------------------------6
2Área----------------------------------------------------------------------------------7
3 Línea---------------------------------------------------------------------------------7

5 OBJETIVOS-----------------------------------------------------------------------------7
5.1 General------------------------------------------------------------------------------7
5.2Específico---------------------------------------------------------------------------7

6 HIPOTESIS------------------------------------------------------------------------------8

7 VARIABLES----------------------------------------------------------------------------- 8
1 Independiente---------------------------------------------------------------------- 8
2Dependiente------------------------------------------------------------------------ 8

8 INDICADORES------------------------------------------------------------------------ 8
1 Tipo de cursos-------------------------------------------------------------------- 8
2 Lugar de la sede----------------------------------------------------------------- 8
3 Estudiantes------------------------------------------------------------------------ 8

9METODOLOGIA---------------------------------------------------------------------- 9

10 TECNICAS DE RECOLECCION DE INFORMACION----------------------- 9
1 De lo materiales--------------------------------------------------------------- 9
2 De los métodos---------------------------------------------------------------- 9
3 Técnicas------------------------------------------------------------------------10

11RECURSOS----------------------------------------------------------------------------10
1 Humanos----------------------------------------------------------------------- 10
2 Materiales-----------------------------------------------------------------------10
3 Económicos--------------------------------------------------------------------10

12CRONOGRAMA-----------------------------------------------------------------------10

13 MARCO TEORICO -------------------------------------------------------------------11

1 TELENEGOCIOS-------------------------------------------------------------11

2 COMERCIO ELECTRÓNICO----------------------------------------------12
1 Ventajas------------------------------------------------------------------12
2Desventajas-------------------------------------------------------------13
3 Clases de comercio electrónico------------------------------------13
Business to Business (B2B)------------------------------------------ 13
Business to Consumer (B2C)-----------------------------------------13
Business to Goverment (B2G)----------------------------------------13
Consumer to Consumer (C2C)---------------------------------------13

3 LASTIC----------------------------------------------------------------------------14
1 MARKETING RELACIONAL----------------------------------------- 15
CRM-------------------------------------------------------------------------16
Boletín Electrónico------------------------------------------------------ 16
M-mail--------------------------------------------------------------------- 17
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