Television
Television is a widely used telecommunication medium for transmitting and receiving moving images, either black and white or color, usually accompanied by sound.
This communicationsystem, since that is exactly what is on television, was invented in 1926 by John Logie Baird.
Commercially available since the late 1930s, the television set has become common in homes, businesses andinstitutions, particularly as a source of entertainment and news.
Television is one of the greatest communication inventions of the 20th Century in the whole world. The media are the channelmarketers and advertisers used to convey a certain message to your target market; therefore, the choice of or the means to use in an advertising campaign is of supreme importance because it directly affectsthe results obtained with it.
Television is a massive audiovisual medium that allows advertisers to display their creativity because they can combine image, sound and movement.
With this mediumwe can communicate in a much simpler way of the events within a region. With this device we know important news from our country; the weather will be during the week, the closest events in our region,about products that are for sale, among many other things.
We can also know about all the events happening around us, in other countries around the world.
Another reason why it was created was theentertainment television.
There are many types of programs that people can see for some fun. There are novels, movies, news, game shows or entertainment among many other programs.
According to Lamb,Hair and McDaniel, television stations covering or network television (ABC, CBS, NBC and Fox Network), independent stations, cable television and a relative newcomer, the direct broadcast satellitetelevision.
The main advantages of television are: good coverage of mass-market, low cost per exposure; combines image, sound and movement, appealing to the senses.
There are so many things what...
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