Tequila
Páginas: 2 (382 palabras)
Publicado: 4 de noviembre de 2009
U.S. Tequila Market
- at a glance Americans can not get enough of Mexico’s native spirit. Since 2002 U.S. imports of Tequila have grown 46% - an average rate of 7.9% per year. In 2007 alone over 10million 9-liter cases were sold. One of the keys to Tequila’s U.S. growth has been distiller’s ability to offer a product for every budget and occasion. By offering both well aged High End and SuperPremium products as well as affordable Value brands Tequila is accessible to all Americans.
U.S. Tequila Market Volumes by Year and Price Category 9-Liter Cases (000) Value Premium High End Premium1,623 4,788 417 1,777 5,290 446 1,831 5,662 664 1,858 5,938 739 1,919 6,169 795 1,989 6,279 860 3.6% 1.8% 8.1%
Year 2002 2003 2004 2005 2006 2007 06 - 07 Growth
Super Premium 358 497 513 665 1,1911,367 14.8%
Grand Total 7,186 8,009 8,670 9,200 10,074 10,495 4.2%
Year 2003 2004 2005 2006 2007 06 - 07 Growth
U.S. Tequila Supplier Revenues Gross Revenues Including FET (millions) ValuePremium High End Super Premium Premium $143 $606 $73 $140 $145 $674 $110 $139 $147 $691 $128 $223 $149 $713 $142 $400 $157 $754 $160 $479 5.7% 5.8% 13.2% 19.6%
Total $962 $1,068 $1,189 $1,403 $1,55010.5%
Source: Distilled Spirits Council, Economic & Strategic Analysis Dept.
While Value and Premium brands are the backbone of the U.S. market, the fastest growth has been in High End andSuper Premium brands, with High End averaging 15.6% and Super Premium averaging a robust 30.8% annual growth since 2002.
DISCUS • 1250 Eye Street, N.W. • Suite 400 Washington, D.C. 20005-3998202/628-3544 • FAX:202/682-8888
A FACT ABOUT ALCOHOL CONTENT:
U.S. Tequila Growth by Price Segment, 2006-2007
14.8%
15%
9-Liter Cases (000)
12%
9% 6%
3.6% 8.1%
3% 0%
Value
1.8%Premium
High End Premium
Super Premium
Source: The Distilled Spirits Council of the U.S.
Data provided by Distilled Spirits Council’s Economic & Strategic Analysis Department.
February...
- at a glance Americans can not get enough of Mexico’s native spirit. Since 2002 U.S. imports of Tequila have grown 46% - an average rate of 7.9% per year. In 2007 alone over 10million 9-liter cases were sold. One of the keys to Tequila’s U.S. growth has been distiller’s ability to offer a product for every budget and occasion. By offering both well aged High End and SuperPremium products as well as affordable Value brands Tequila is accessible to all Americans.
U.S. Tequila Market Volumes by Year and Price Category 9-Liter Cases (000) Value Premium High End Premium1,623 4,788 417 1,777 5,290 446 1,831 5,662 664 1,858 5,938 739 1,919 6,169 795 1,989 6,279 860 3.6% 1.8% 8.1%
Year 2002 2003 2004 2005 2006 2007 06 - 07 Growth
Super Premium 358 497 513 665 1,1911,367 14.8%
Grand Total 7,186 8,009 8,670 9,200 10,074 10,495 4.2%
Year 2003 2004 2005 2006 2007 06 - 07 Growth
U.S. Tequila Supplier Revenues Gross Revenues Including FET (millions) ValuePremium High End Super Premium Premium $143 $606 $73 $140 $145 $674 $110 $139 $147 $691 $128 $223 $149 $713 $142 $400 $157 $754 $160 $479 5.7% 5.8% 13.2% 19.6%
Total $962 $1,068 $1,189 $1,403 $1,55010.5%
Source: Distilled Spirits Council, Economic & Strategic Analysis Dept.
While Value and Premium brands are the backbone of the U.S. market, the fastest growth has been in High End andSuper Premium brands, with High End averaging 15.6% and Super Premium averaging a robust 30.8% annual growth since 2002.
DISCUS • 1250 Eye Street, N.W. • Suite 400 Washington, D.C. 20005-3998202/628-3544 • FAX:202/682-8888
A FACT ABOUT ALCOHOL CONTENT:
U.S. Tequila Growth by Price Segment, 2006-2007
14.8%
15%
9-Liter Cases (000)
12%
9% 6%
3.6% 8.1%
3% 0%
Value
1.8%Premium
High End Premium
Super Premium
Source: The Distilled Spirits Council of the U.S.
Data provided by Distilled Spirits Council’s Economic & Strategic Analysis Department.
February...
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