The Art Of The Start Cap.1 3 (Completo Pq Ta Hasta El 3

The Art of
the Start

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ART

Also by Guy Kawasaki
Database 101
Hindsights
How to Drive Your Competition Crazy

OF

Rules for the Revolutionaries
Selling the Dream
The Computer Curmudgeon

THE

START

The Macintosh Way

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THE TIME-TESTED,
BATTLE-HARDENED GUIDE FOR
ANYONE STARTING ANYTHING

Guy Kawasaki

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PORTFOLIO
Published by t h e Penguin G r o u pPenguin G r o u p (USA) Inc., 3 7 5 H u d s o n Street, N e w York, N e w York 1 0 0 1 4 , U.S.A.
P e n g u i n G r o u p ( C a n a d a ) , 1 0 A l c o r n A v e n u e , T o r o n t o , O n t a r i o , C a n a d a M 4 V 3B2
(a d i v i s i o n of P e a r s o n P e n g u i n C a n a d a I n c . )
Penguin Books Ltd, 80 S t r a n d , L o n d o n W C 2 R ORL, England
Penguin Ireland, 25 St Stephen'sGreen, Dublin 2, Ireland (a division of Penguin Books Ltd)
P e n g u i n Books A u s t r a l i a L t d , 2 5 0 C a m b e r w e l l R o a d , C a m b e r w e l l , V i c t o r i a 3 1 2 4 ,
Australia (a division of Pearson Australia G r o u p Pty Ltd)
P e n g u i n Books I n d i a Pvt L t d , 1 1 C o m m u n i t y C e n t r e , P a n c h s h e e l P a r k , N e w D e l h i 110 0 1 7 , India
P e ng u i n G r o u p ( N Z ) , C n r A i r b o r n e a n d R o s e d a l e R o a d s , Albany, A u c k l a n d ,
N e w Z e a l a n d ( a d i v i s i o n o f P e a r s o n N e w Z e a l a n d Ltd) .
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2 1 9 6 , South Africa

A child is the ultimate startup, and I have three.

First p u b l i s h ed i n 2 0 0 4 b y P o r t f o l i o ,
a m e m b e r of Penguin G r o u p (USA) Inc.
15

14

This makes me rich.

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C o p y r i g h t © Guy K a w a s a k i , 2 0 0 4
All rights reserved


In giving advice, seek to help, not please, your friend.
—Solon

M

y t h a n k s t o all t h e p e o p l e w h o h e l p e d m e w i t h t h i s b o o k .
F i r s t , Rick K o t a t V i k in g , b e c a u s e this b o o k w a s his idea.
F u r t h e r m o r e , he t o l e r a t e d my crazy ideas—including the
t i t l e a n d s u b t i t l e a n d h a v i n g a c o v e r - d e s i g n c o n t e s t . Every

a u t h o r s h o u l d b e s o l u c k y t o w o r k w i t h a n e d i t o r like R i c k . ( T h e c o n -

verse i s n o t n e c e s s a r i l y t r u e . )
S e c o nd , P a t t y Bozza a n d A l e s s a n d r a L u s a r d i o f V i k i n g , a n d t h e
P o r t f o l i o t e a m : J o e P e r e z , W i l l Weisser, a n d A d r i a n Z a c k h e i m , a s w e l l
a s Lisa " H e r H i g h n e s s " B e r k o w i t z . B e h i n d every successful a u t h o r
stands an a m a z i n g t e a m .
T h i r d , a g r o u p of r e a d e r s w h o truly s o u g h tto h e l p , n o t please,
m e . T h e y s p e n t m a n y h o u r s r e a d i n g a n d refining m y d r a f t s . M y e t e r n a l
g r a t i t u d e t o : M a r y l e n e D e l b o u r g - D e l p h i s , George Grigoryev, R o n i t
H a N e g b y , H e i d i M a s o n , Bill M e a d e , J o h n M i c h e l , A n n e P . M i t c h e l l ,
Lisa N i r e l l , Bill R e i c h e r t , G a r yShaffer, Rick S k l a r i n , a n d A n d r e w T a n .
F o u r t h , a g r o u p o f p e o p l e w h o c o n t r i b u t e d b y m a k i n g suggest i o n s , course corrections, a n d a d d i t i o n s . T h e y are: M o h a m e d AbdelR a h m a n , A n u p a m A n a n d , I m r a n Anwar, D a v e Baeckelandt, A . J .
B a l a s u b r a m a n i a n , Steve B e n g s t o n , D a v i d Berg, ScottButler, T o m Byers, A n t o n i o C a r r e r o , Lilian C h a u , P a m C h u n , T o m Corr, S t e p h e n
C o x , D e b o r a h V o l l m e r D a h l k e , M a r t i n E d i c , B o b E l m o r e , Eric E r i c k s o n , E l a i n e F e r r e , P a m F i s c h e r , S a m H a h n , L e n n H a n n , Steve H o l d e n ,
H i l a r y H o r l o c k , K a t h e r i n e H s u , D o u g I t o ,...