The Fatalistic Four! Defeat Them And Thrive Online

Can the online world be intimidating? Sure, but it is certainlty less intimidating than launching a business or asking someone out (if you”re one of the shy ones) . I find incredible that titans ofsocial circles, start ups, non profit organizations, leaders and successful entrepreneurs are afraid to tweet and post! Heck, some of them are still afraid of sending an email! Social networks andblogging sites have contributed enormously to our engagement experience online. Early and no so early adopters of social media have been led step by step to fit into their place in the online socialstructure also known as technographics. Late adopters are getting their toes wet but they are not quite there yet. Any substantial loses? You bet! Competition is fierce. They won’t hesitate to grow theirmarket share, scope and penetration while we stay oblivious of valuable information that could turn around our companies, social lives, and personal and profesional development.

To overcome theseloses we must tackle what I like to call “The fatalistic 4″.

Fear of Failure. If you’re not reaching enough audience, who cares! start over. Online expertize is an empirical process. You need to hitthe pavement a few times before you can actually ride your bike, at some point it’ll just feel natural. Start with a blog, make a few prototypes, if everything goes wrong, well, start over! There’stons of step by step material than can really help you out. If you are a visual person Mahalo and Youtube are quite helpful if not, just google “how to create a website” tutorials and find the one thatis best for you. You’ll get the hang of it in no time.

Fear of exposure. “I don’t want to write anything ! people will know that I am here and judge me” The other day I was listening to theeMarketing guru Paul Cubbon, as he enlightened a mob of terrified soon-to-be- bloggers, by demonstrating that having a blog is no different than having a facebook or a twitter account. When users have a...