The Keys Of Apple Succes

The Keys of Apple’s Success.

Ten years ago Apple Computer was just a humble computer company whose market was only the designers and some loyalties clients. Apple was on bankruptcy and in ten years Apple has become into a company which represents the modernity and the technology innovation.

The iPhone was one of the facts about the transformation of the company. The iPhone is a mix ofphone, music player, video player and pocket computer. The iPhone now it’s the most popular smartphone in the world.

The iPhone It’s more than an innovation work. It’s the result of thousands studies about consumer needs, and hundreds of patents for keep the competence away. Also the iPhone offers a smart and distinguishing design. Furthermore Steve Jobs are the CEO a character between executiveand advert-model.

Now Steve jobs is 54 years old and his life was like a Hollywood movie: He was abandoned by his mother on an orphanage, He was adopted by a middle-low-class family. He was a brilliant student but abandoned the University and started a company created a company where he was fired with 31 years. Later when come back with 40 he saved the company. The philosopher Ted Nelsonsaid: “Steve Jobs it’s not innovative, he’s just a great director” Steve receive hundreds of ideas and know which ideas are innovative and create a great advertising campaign around it. That’s the main recipe and it’s works, you just have to look to the economy:

Apple gives a series of lesson that could be followed for any Company for get success. Apple is the model of innovative company in aworld where not only the companies want to offer good deal, unless they want to satisfied the consumer needs just in time.

Turn the clients on devotees:

Apple say that the clients are the first, the second and the third in their values ranking. The difference between Apple and other companies it’s that They have the competence of know the tendencies of people behavior, link the dots and createa high quality product made for satisfied this needs. That’s how they create the iPod. The user downloaded the songs already, but he wanted to carry on this songs and organize the songs in his own selection, all things in an easy way. The result: more than 100 millions of iPod sold.

A very good idea was to open their own shops, That’s becouse Apple can be closer to the clients. In 2001, justafter the technology revolution, Apple announces that their intention it’s to become retailers. Some specialist tough that it was a mistake. After that Apple got right again, and now this stores are places where the loyalties clients admire the firm. Those stores are a sanctuary of the excellence and quality. For example the store of New York has become one of the places-have-to-see in New YorkAnother good point about this stores is the staff. They are experts, and explain and advise the consumers about the best choice.Millions of people visit those stores, and this provided Apple much information of the trends and the behavior of their clients.

Forget about the client it’s a very common thing in many companies.

Don’t allow bureaucracy to kill the dream:

What is on your mindwhen I say “Apple”? If you think about many products with an incredible design, you are not alone. Decades ago Apple develop a range of products with a very innovative design that could be exposed in a modern art museum. Those talent provoke admiration for clients, and make the competence jealous.

Many companies doesn’t give importance to the design as Apple do. In Apple the design is thestarting point. Steve jobs said: “The mistake that many companies make it is that the Designers propose a product, and the engineer said that it’s impossible, later they redesign the product, but when the product arrived to the Manufacture Department, It’s said that made it is impossible, so the final product much worse.”

In Apple this problem don’t exist. They don’t allow good ideas to be...