The next global stage

The Next Global Stage
Challenges and Opportunities in Our Borderless World

In the face of accelerating turbulence and change, business leaders and policy makers need new ways of thinking to sustain performance and growth. Wharton School Publishing offers a trusted source for stimulating ideas from thought leaders who provide new mental models to address changes in strategy, management, andfinance. We seek out authors from diverse disciplines with a profound understanding of change and its implications. We offer books and tools that help executives respond to the challenge of change. Every book and management tool we publish meets quality standards set by The Wharton School of the University of Pennsylvania. Each title is reviewed by the Wharton School Publishing Editorial Board beforebeing given Wharton’s seal of approval. This ensures that Wharton publications are timely, relevant, important, conceptually sound or empirically based, and implementable. To fit our readers’ learning preferences, Wharton publications are available in multiple formats, including books, audio, and electronic. To find out more about our books and management tools, visit us at whartonsp.com andWharton’s executive education site, exceed.wharton.upenn.edu.

The Next Global Stage
Challenges and Opportunities in Our Borderless World

Kenichi Ohmae

Library of Congress Number: 2004114830 Vice President, Editor-in-Chief: Tim Moore Editorial Assistant: Richard Winkler Development Editor: Russ Hall Marketing Manager: Martin Litkowski International Marketing Manager: Tim Galligan CoverDesigner: Chuti Prasertsith Managing Editor: Gina Kanouse Senior Project Editor: Sarah Kearns Copy Editor: Krista Hansing Senior Indexer: Cheryl Lenser Compositor: Tolman Creek Manufacturing Buyer: Dan Uhrig © 2005 by Pearson Education, Inc. Publishing as Wharton School Publishing Upper Saddle River, New Jersey 07458 Wharton School Publishing offers excellent discounts on this book when ordered inquantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, corpsales@pearsontechgroup.com. For sales outside the U.S., please contact International Sales at international@pearsoned.com. Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. Nopart of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America First Printing: March 2005 ISBN: 0-13-147944-X Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education North Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educatión de Mexico,S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd.

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