The Perfection In A Bottle

Martínez 1
Daniela Martínez
Rhys Davies
Composition and Rhetoric
November 27, 2012.


The Perfection in a Bottle


When you make an advertisement is not necesary to use the sexualimage of a woman only in products for men, you can use this image in products for women, too. This is a method used by the fragance brands to sell the femenine fragance. In this case the brand idealizeand create a image of a perfect life through the use of this product. The image of the woman be idealize in three levels: the body, the successful work and the handsome man by her side. Perfumeadvertisement take advantage of the perfect life in this three levels to sell the product to the women.


First of all, the image of the beautiful women captures the look of the buyers. When youwatch this beautiful woman with the bottle in the side, you asociate the beautiful with the use of the perfume. “Maybe I can be so beautiful if I use that perfume” is one thing that thinks the people whosee the advertisement, so they don´t buy a simple bottle of perfume, they are buying a perfect body, a beautiful face, an incredible presence. But this is only the beginning, because the perfect bodyis one of the three levels used to sell something.


Martínez 2
The second level is the successful. In this part I like to use a image that will help you better understand.The second image present a woman sitting in a roof, the city is a small image behind her. This is a image of power over everything, and there is a idea of using this perfume puts you in the top, so inthis case you are not buying a perfume, you are buying power, a successful over everything, because you can put your person in the highest spot through use this fragance.


To finish, thelast level is the partner life. Well you can be beautiful and successful woman, but is better if you have somebody to share this things. In the third image we can see this handsome man giving kisses to...