The Use Of Qrcode For Social Media

The use of QR CODES for social media
QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) and has been around since the early ’90s.But only with the widespread adoption of smartphones and barcode-scanning apps have customers been able to easily access QR codes. As a result, the QR Code has become a focus of advertising strategy,since it provides quick and effortless access to the brand's website or any kind of information that the brand want to give to their costumer. Now, is one of the coolest innovations in moderntechnology available for the small business. Actually, only in U.S, over20.1 million mobile phone owners used their smartphones to scan a QR code, and the number is expected to grow. Nowadays are majormarketing trends.
But marketing trends come and go. However, QR codes seem well positioned to grow in use for a couple of reasons. First, the number of smartphone users is huge and is expected to grow.Second, the content to which QR codes direct readers is not static, so it can be kept relevant and timely The potential of the uses of QR CODES in marketing and social media is big, the trend iscatching on in professional services marketing sectors and among individuals seeking to connect with customers or potential employers. While product packaging, magazine and newspaper placement account formost scanned QR codes, more than 13 percent were scanned from business cards or brochures.
But there are a lot of questions around whether marketers will fully exploit the opportunities QR codes haveto offer. So, what can marketers do? The ability to access information won’t drive customers to a product’s site unless there’s a reason for them to do so. The important thing is that the customercan get the information on the run. Not only that, but they want to get it on their phone. The Mobile Movement: Understanding Smartphone Users found that, “79% of smart phone consumers use their...