Thepowerofhappiness
Páginas: 4 (935 palabras)
Publicado: 12 de noviembre de 2012
happiness
Stanford Graduate School of Business @aaker
T h e p o w e r of
Jennifer Aaker
Why does happiness matter?
ROI of happiness
Job burnout Turnover intentions
AbsenteeismOrganizational Citizenship Behavior Job performance Customer service Likability as work partner Group cooperativeness
Creative episodes
Exploration strivings -0.6 -0.4 -0.2 0 0.2 0.4 0.6Lyubormirsky, King and Diener (2005)
Happy customers are more loyal.
They pay more for a great experience.
They talk about their brands.
Misperceptions of happiness
We think we know what makesus happy.
(But we don’t really).
As wealth increases, happiness does not.
Easterlin Paradox (1974)
80
Pretty Happy
45 40 35 30 25
60
40
Very Happy
20 15
20
Not Very Happy10
5 0 1972 1976 1980 1984 1988 1992 1996 2000
0
Year
Source: Bureau of Economic Analysis (GDP data) General Social Survey Data from 1972 – 2006. Question : How happy are you? (VeryHappy, Pretty Happy, Not Very Happy). N = 1500.
GDP per Capita ( Thousands of dollars)
% Survey Responses
We don’t accurately remember what makes
us happy.
Aaker, Drolet and Griffin (2008) When we do achieve ’happiness,’ it fades. We
adjust surprisingly quickly.
Are we commoditizing happiness? If we do a, b and c – we’ll be happy.
How are we measuring success? By whatyou have acquired or achieved?
How might we rethink happiness? If the goal is not to find happiness.
1
DESIGN FOR FLEXIBLITY
The meaning of happiness shifts over the life course.
Peopleoften assume that happiness is one thing.
But the meaning of happiness shifts across the life course.
DESIGNING HAPPINESS | © JENNIFER AAKER
Harris and Kamvar; WeFeelFine (2010)
When ourmeaning of happiness shifts, we begin to search for different things.
discovery
THE PROMISE
Excitement
pursuit
THE PROMISE
Conquer the world
balance
THE PROMISE...
Stanford Graduate School of Business @aaker
T h e p o w e r of
Jennifer Aaker
Why does happiness matter?
ROI of happiness
Job burnout Turnover intentions
AbsenteeismOrganizational Citizenship Behavior Job performance Customer service Likability as work partner Group cooperativeness
Creative episodes
Exploration strivings -0.6 -0.4 -0.2 0 0.2 0.4 0.6Lyubormirsky, King and Diener (2005)
Happy customers are more loyal.
They pay more for a great experience.
They talk about their brands.
Misperceptions of happiness
We think we know what makesus happy.
(But we don’t really).
As wealth increases, happiness does not.
Easterlin Paradox (1974)
80
Pretty Happy
45 40 35 30 25
60
40
Very Happy
20 15
20
Not Very Happy10
5 0 1972 1976 1980 1984 1988 1992 1996 2000
0
Year
Source: Bureau of Economic Analysis (GDP data) General Social Survey Data from 1972 – 2006. Question : How happy are you? (VeryHappy, Pretty Happy, Not Very Happy). N = 1500.
GDP per Capita ( Thousands of dollars)
% Survey Responses
We don’t accurately remember what makes
us happy.
Aaker, Drolet and Griffin (2008) When we do achieve ’happiness,’ it fades. We
adjust surprisingly quickly.
Are we commoditizing happiness? If we do a, b and c – we’ll be happy.
How are we measuring success? By whatyou have acquired or achieved?
How might we rethink happiness? If the goal is not to find happiness.
1
DESIGN FOR FLEXIBLITY
The meaning of happiness shifts over the life course.
Peopleoften assume that happiness is one thing.
But the meaning of happiness shifts across the life course.
DESIGNING HAPPINESS | © JENNIFER AAKER
Harris and Kamvar; WeFeelFine (2010)
When ourmeaning of happiness shifts, we begin to search for different things.
discovery
THE PROMISE
Excitement
pursuit
THE PROMISE
Conquer the world
balance
THE PROMISE...
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