Tig ingles

Advantages and Disadvantages of Each Element of the Promotional Mix
|Mix Element |Advantages |Disadvantages|
|Advertising |Good for building awareness |Impersonal - cannot answer all a customer's |
| |Effective at reaching a wideaudience |questions |
| |Repetition of main brand and product positioning helps |Not good at getting customers tomake a final |
| |build customer trust |purchasing decision |
|Personal Selling |Highly interactive- lots of communication between the |Costly - employing a sales force has many hidden |
| |buyer and seller |costs in addition towages |
| |Excellent for communicating complex / detailed product |Not suitable if there are thousands of important |
||information and features |buyers |
| |Relationships can be built up - important if closing ||
| |the sale make take a long time | |
|Sales Promotion|Can stimulate quick increases in sales by targeting |If used over the long-term, customers may get used |
| |promotional incentives on particular products |tothe effect |
| |Good short term tactical tool |Too much promotion may damage the brand image |
|Public...