Timberland

Timberland’s Innovation Radar

Offerings | Since the foundation of the company, Timberland has sought for improvement and innovation; they have broadened their products offering now a large lineof footwear, clothing and accessories for men and women.One of the first innovations Swartz had to improve the manufacturing on his boots was the “injection modeling” which soon allowed him to producemore and better boots, from this discover and on the company started to think in innovative ways to change their processes and so far they can offer a vary array of shoes, boots, sport wearing andaccessories developed by the use of recycled materials and green methods that always score the difference among the competition and the hole market.
The company also developed the Earthwatch Boot, anenvironmentally friendly shoe assembled using green processes with water-based adhesives and no PVC. |
Brand | Timberland is seen as a green company that cares about environment and social mattershelping to the community along non-lucrative organizations. The company calls itself as “a business that can be about both commerce and justice”.Timberland has left clear that they are decided to helpand their actions can make proof of it. This is the way their took their brand to another conception.Timberland shoes have a "nutrition label" to define the amount of energy used to make the product, inthis form the brand shows the way it pay attention to its processes, suppliers, employees and costumers providing strong advertising and informative descriptions at sell points and the product byitself.Timberland is now to the eyes of the customers a brand that not only offers good quality shoes but also the sense of environmental concern and social causes that costumers can appreciate andsupport by buying its products. |
Organization | One of the ways Timberland innovated its internal network organization was the settlement of the eight divisions and the Social EnterpriseDepartment...