Timbuk2

Páginas: 2 (301 palabras) Publicado: 18 de agosto de 2011
imbuk2 is a San Francisco-based messenger bags company. It was established in San Francisco in 1989[1] by former bike messenger Rob Honeycutt[2]. The company was originally named Scumbags, butfounder Honeycutt changed the name to Timbuk2 Designs in 1990. The name Timbuk2 was inspired in part by the American rock band Timbuk3 and the company's swirl logo was designed by Honeycutt and ismeant to mimic the rotation of a bike wheel.[3]

Timbuk2 founder Honeycutt was fascinated by "just in time" manufacturing. He studied the Toyota manufacturing model and developed the Timbuk2Classic Messenger bag pattern to be able to accomodate custom orders from independent bike dealers in San Francisco. While its product line has since expanded beyond custom bags, Timbuk2 hascontinually designed and manufactured all its custom products in San Francisco's Mission neighborhood since 1989. Timbuk2 is one of the few remaining manufacturing facilities operating in SanFrancisco. It manufactures and ships all custom products within 2- 3 business days of order placement. Timbuk2's ready-made (i.e. non-custom) products are designed in San Francisco, manufactured in Chinaand the Philippines and ship within 3 - 5 business days of order placement. Timbuk2's full product assortment is available at their fully owned and operated retail store in San Francisco (506Hayes Street). In 2011, Timbuk2 launched a Bicycle Share Program in its retail store.

The Timbuk2 Class Messenger Bag is constructed from extremely durable, water-resistant ballistic nylon;specialty fabrics including reflective and patterned materials are available for custom Timbuk2 bags. Since its founding in 1989, the Timbuk2 product line has grown significantly beyond messengerbags to include backpacks, totes, luggage and accessories. All Timbuk2 products have a lifetime guarantee. Timbuk2 is owned by the Irvine, California private equity firm VMG Equity Partners.[4]
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