Titulodescripcion

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Analytical CRM Data Warehouse
Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm’s customer touch points and from othersources.
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The business value of CRM systems includes
*increased customer satisfaction
*Reduced direct-marketing costs
*More effective marketing
*Lower costs forcustomer acquisition and retention
*Increased sales revenues through identifying profitable customers
*Reduced churn rate: The churn rate measures the number of customers who stop using orpurchasing products or services from a company and is an important indicator of the growth or decline of a firm’s customer base.
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Management Opportunities, Challenges, andSolutions
Enterprise systems, supply chain management, and customer relationship management systems are very expensive to purchase and implement. Cost run even higher for organization with globaloperations.
Enterprise applications require not only deep-seated technological changes but also fundamental changes in the way the business operates, including changes to businessprocesses, employee responsibilities, and functions.
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Solutions for gaining more value from enterprise applications include:

* Enterprise solutions (enterprise suites ore-business suites): Flexible enterprise software that enables close linking between CRM, SCM, and enterprise systems, as well as to customer and supplier systems.
* Service platforms: A serviceplatform integrates multiple applications from multiple business functions, business units, or business partners to deliver a seamless experience for the customer, employee, manager, or businesspartner.
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Order-to-cash service
Order-to-cash is a composite process that integrates data from individual enterprise applications and legacy financial applications.