Tok And Advertisements

Audience- attracts male audience since there is an attractive girl.

Colors- Since the advertisement is for the summer (from the slogan,summer as it should be) the colors are light, the background is light blue. Also there are bright colors like the lid and the Coca Cola letters onthe bottle which are silver.

Purpose- the ad uses the heat of the summer and a “hot” girl and contrasts it to the cold drink to provoke thirstand desire for the drink.

Composition- The advertisement shows a Coca Cola bottle bigger than the girl itself, meaning that the Coca Cola ismore important. Also by being that big, the advertiser can add more detail to the bottle like the drops and the glow of the letters. Also, theadvertisement is very simple which makes it easier for the audience to see and to get easily the message; Coca Cola is refreshing.

Symbols-The drops on the Coca Cola come from condensation, which happens when the atmosphere is hot (like summer) and the liquid (Coca Cola) is cold.Also the bikini on the girl means that she is probably at the beach or at the pool, and also represents the heat of summer.

Personalinvolvement- Personally I consider this advertisement effective since in summer I think of the beach and of the heat. Under these hot circumstances ofsummer I enjoy to consume Coca Cola. Therefore, when the ad uses a girl in a bikini I relate it to the beach, and therefore to drinking Coca Cola.