Top 20 Business Vocabulary

Páginas: 15 (3686 palabras) Publicado: 2 de diciembre de 2012
BUSINESS VOCABULARY
Advertising
1 | ad | abbr. advertisement - advert abbr. |
2 | advertisement | n. item of publicity for a product or service, in magazine, on TV etc |
3 | advertising agency | n. company specialising in producing and placing advertisements for clients |
4 | AIDA | abbr. Attention, Interest, Desire, Action - the objective of all advertisements |
5 | benefit |n. advantage of a product or service, usually derived from its features |
6 | billboardUS | n. signboard, usually outdoors, for advertising posters; hoardingUK |
7 | circulation | n. average number of copies of a magazine sold in a particular period |
8 | classified ads | n. small advertisements in magazine or newspaper categorised by subject |
9 | commercial | n. paid advertisement on radio or TV|
10 | coupon | n. part of a printed advertisement used for ordering goods, samples etc |
11 | double-page spread | n. advertisement printed across 2 pages in a magazine or newspaper |
12 | eye-catcherUS | n. something that especially attracts one's attention - eye-catching adj. |
13 | features | n. special characteristics of a product, usually leading to certain benefits |
14 |hoardingUK | n. signboard, usually outdoors, for advertising posters; billboardUS |
15 | poster | n. large sheet of paper, usually illustrated, used as advertisement |
16 | prime time | n. hours on radio & TV with largest audience, esp. the evening hours |
17 | promote | v. to (try to) increase sales of a product by publicising and advertising it |
18 | slot | n. specific time in abroadcasting schedule, when a commercial may be shown |
19 | target | n. objective; what one is aiming at - target audience n. |
20 | U.S.P. | abbr. Unique Selling Proposition; what makes a product different from others |

Banking
1 | balance | n. the difference between credits and debits in an account |
2 | bank charges | n. money paid to a bank for the bank's services etc |
3 | branch |n. local office or bureau of a bank |
4 | checkbookUS | n. book containing detachable checks; chequebookUK |
5 | checkUS | n. written order to a bank to pay the stated sum from one's account; chequeUK |
6 | credit | n. money in a bank a/c; sum added to a bank a/c; money lent by a bank - also v. |
7 | credit card | n. (plastic) card from a bank authorising the purchasing of goods on credit |
8 |current account | n. bank a/c from which money may be drawn at any time; checking accountUS |
9 | debit | n. a sum deducted from a bank account, as for a cheque - also v. |
10 | deposit account | n. bank a/c on which interest is paid; savings accountUS |
11 | fill inUK | v. to add written information to a document to make it complete; to fill outUS |
12 | interest | n. money paid for theuse of money lent - interest rate n. |
13 | loan | n. money lent by a bank etc and that must be repaid with interest - also v. |
14 | overdraft | n. deficit in a bank account caused by withdrawing more money than is paid in |
15 | pay in | v. [paid, paid] to deposit or put money in to a bank account |
16 | payee | n. person to whom money is paid |
17 | paying-in slip | n. small documentrecording money that you pay in to a bank account |
18 | standing order | n. an instruction to a bank to make regular payments |
19 | statement | n. a record of transactions in a bank account |
20 | withdraw | v. [-drew, -drawn] to take money out of a bank account - withdrawal n. |
Company Structure
1 | Accounts Dept. | n. department responsible for administering a company's financialaffairs |
2 | A.G.M.UK | abbr. Annual General Meeting of a company's shareholders |
3 | board of directors | n. group of people chosen to establish policy for and control a company |
4 | chairmanUK | n. person who heads a Board of Directors; head of a company; chairperson |
5 | director | n. a member of the board of directors |
6 | executive officerUS | n. person managing the affairs of...
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