trabajo de mercadeo


TRABAJO DE MERCADEO
LOGISTIC AND DISTRIBUTION











UNIVERSIDAD DE SANTANDER UDES
INGENIERIA INDUSTRIAL
FUNDAMENTOS DE MERCADEO
IV SEMESTRE
BUCARAMANGA, SANTANDER
2013

1.LOGISTIC AND DISTRIBUTION MANAGER
Logistics and distribution managers organise the storage and distribution of goods. Essentially they need to ensure the right products are delivered to the rightlocation on time and at a good cost. They may be involved in transportation, stock control, warehousing and monitoring the flow of goods.
A logistics and distribution manager needs to have anunderstanding of the whole supply chain so they can co-ordinate it effectively and liaise with suppliers of raw materials, manufacturers, retailers and consumers.
IT plays a big part in the role as IT systemsand electronic communication methods are used to keep track of stock levels, delivery times, transport costs and performance evaluation. Logistics is at the centre of electronic commerce (e-commerce)which is developing all the time.
Logistics and distribution managers must also be aware of external influences such as legislation, fuel costs and environmental pressures. They will always need tobe considering how business development can fit with sustainability. 

TYPICAL WORK ACTIVITIES

Responsibilities vary according to the specific job role and whether the employing company is amanufacturer, retailer or specialist service provider (e.g. in third party logistics (3PL)).
A range of business tasks is undertaken to support the smooth and efficient operation of supply chainprocesses, and tasks usually include:
monitoring the quality, quantity, cost and efficiency of the movement and storage of goods;
coordinating and controlling the order cycle and associated informationsystems;
analysing data to monitor performance and plan improvements and demand;
allocating and managing staff resources according to changing needs;
liaising and negotiating with customers and...