Traduccion Vitango
other issues must also be addressed. a fortifiedbeverange such as vitango will help in dealing with malnutrition but can't eliminate it. people will still need to eat a variety of other foods, which makes education very important. remember thatthese products contain no juice. they are intended as supplements, not as substitutes for a proper diet. lack of understanding about how to use products has landed other companies, such as nestle with itsinfant formula, in trouble when the products were used inappropriately.
given all these problems, why would coca cola and p&g develop these products in the first place?one answer is futuresales and profits. products such as nutristar and vitango could create a basis from which to launch other coca cola or p&g products, such as snack foods or juice drinks . as sales of carbonatedbeverages around the world have slowed, these fortified drinks pose a opportunity for the companies.
another answer is "goodwill ", and not just goodwill for the companies involved. september 11, 2001,taught us in the united stated that our country is the focus of both the word's envy and its hatred. efforts to help share our wealth of tecnology and research in ways that improve the lot of the word,U.S corporations help people as consumers to buy the goods and services that our companies sell, they also enhance our government's ability to sell our country.
questions for discussion
1. whichof the textbook's criticisms of marketing's impact on consumers, if any, are evident in the cases of vitango and nutristar.
2. which of the criticisms of marketing's impact on society are evident...
Regístrate para leer el documento completo.