Travel retail en mexico
Action Plan – January 08
Outcome & Key Actions
Next Steps
Global GTR
Global Strategy (Brand and Merchandising
Lacar
Regional Strategy (Cycle, SSC, Pricing andAssortment
Mexico
Implementation, Support & Co-participation
Market Environment
Accounts to be managed: 4 (Dufry México, Latinoamericana Duty Free, Aldeasa, Wisa)
Number of outlets: 42
Citieswith outlets: 14 (DF, Cancún, Cozumel, Guadalajara, Ixtapa, Laredo, León, Los Cabos, Mazatlán, Mérida, Monterrey, Nuevo Progreso, Puerto Vallarta, Reynosa.
Departments involved
MDM
TM&D
SPI
KAIntegrate POS within a Sales Route
Merchandising Implementation (Shelving, Back wall & Brandings)
Promotions Availability (Ensure Promotions according to cycle)
Assortment information /recommendation
Best Before Management
Guarantee Plano gram Compliance
Suggested Order info according to displacement / Sales forecast
Competitor Information
Staff training
OMS Reporting (OOS,Price, Facings, Inventory Info)
Merchandising Development
Brandings Production
Cycle Plan Integration
Sales data analysis / forecast accuracy
Account Management
Key Account Engagement (periodicBusiness Reviews)
Negotiation of spaces and activities
Budget Allocation & Control
Sales Forecast consolidation and input (SOP Meeting)
Dufry
Introduction to Account key personnel (centraloffices)
Outlet Contact Matrix
Follow up to activities in the account
Aeroboutiques
Introduction to Account key personnel (central offices)
Outlet Contact Matrix
Aldeasa
No contact
WisaCompany entering the country
First Store opening Abril 08
Key markets (DF, Cancún, Cozumel, Mty) started in April weekly visits to every POS
All visits are performed by a TME
Visits areprogrammed in HH and assigned to a established territory
Visits comprise the following points:
Promotions (cycle grid implementation - cycle sent by the region)
Communication implementation and/or...
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