Trends In SpaIn

Trends in Spain

1 – Sponsorship, especially with sports teams, but also with elite sportsmen (Rafa Nadal, Pau Gasol, Fernando Alonso…) Spain is a country with a wide range of sports and most ofthem, there is always one or some high level teams in Europe and all around the world: soccer, basketball, handball...this is the reason why many companies make an effort to sponsor sports teams becausethey can make a big impact, appear on TV, in newspapers, even in videogames that are made on these sports.
Even in some sports the sponsor's name is part of the team name, as they are an importantpart of the team budget, this happens in sports that are not as famous as football, for example most of the basketball, handball, rugby… teams has a “surname” that is the name of the firm who sponsorthem.
Nowadays even the stadiums of the teams can be sponsored by a firm

For instance: FC Barcelona
* Football team, sponsored by Qatar Foundation and Unicef
Name of the team: FC BarcelonaGeneral budget: 425 mill €
Sponsor contribution to the budget:
Qatar Foundation: 30 mill €/ year
Unicef: Free sponsor
* Basket team, sponsored by RegalAssegurances ( Insurance company)
Name of the team: Regal Barcelona
General budget: 20 mill €
Sponsor contribution to the budget:
Regal Assegurances: 12 mill €
* Handball team,sponsored by Intersport (Sports stores)
Name of the team: FC Barcelona Intersport
General budget: 7 mill €
Sponsor contribution to the budget:
Intersport: 4 mill €

2 – TV.Currently are very popular in Spain on TV ads in which it has about 10-15 seconds of the beginning of a story and at the end of the ad put a link to a website to see the rest of the story. Most of thetimes the ad doesn’t mention the brand is being advertised and in many cases the story is not connected with the product. In my opinion I think is not a very effective way to advertise, I personally...