Triathlon Usa

Páginas: 3 (568 palabras) Publicado: 21 de octubre de 2011
Forget Golf: If You Want to Get in Good With C-Suiters, Sign Up for a Triathlon

Andrew Katz is a 35-year-old married father of three. He's spent thousands of dollars on sports drinks, nutritionbars and athletic gear. He's co-founder and principal of Prusik Group, a New York-based retail-real-estate firm, where he's more likely to suggest a bike ride than a golf outing to colleagues.

Inshort, he's your average triathlete.

According to a study initiated by USA Triathlon, the average triathlete is a married 38-year-old with an income of $126,000. Forty-four percent have kids livingat home; 60% are male. They spend in excess of $4,000 annually on bike gear, athletic footwear, race fees and nutritional supplements. Nearly half have traveled more than 500 miles for a race.Indeed, triathlons are fast becoming the new sport of C-level executives, said Chuck Menke, director-marketing and communications at USA Triathlon. "People are going from the boardroom to their bike orpool, instead of the golf course," Mr. Menke said.

The triathlon is the fastest-growing sport in the U.S. Olympic movement. It's also one of the youngest. The first modern triathlon was held in SanDiego on Sept. 25, 1974, and the sport made its Olympic debut during the Sydney Games in 2000.

It's no surprise then that USA Triathlon is in the early stages of its development, from a marketingand sponsorship perspective.

Brands like Blue Competition Cycles, Tyr and Garmin are key sponsors, but many sponsors are smaller, niche brands like Gu, BodyGlide and Fuel Belt. Gatorade is theorganizations' longest standing sponsor, at more than 25 years. Tom Prochaska, director-sports marketing at Gatorade, says it's been "thrilling" to witness the sport's growth rate. This summer, thebrand featured Chris Legh, a two-time Ironman Triathlon Champion, in its "Endurance" campaign, promoting the G Series Pro line of products.

"[Our demographic] is right in the wheelhouse for Madison...
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