Triptico

I N F O R M A T I O N

I N T E G R I T Y

intelligently organized

relevant

pure

accurate

current

balanced

fair

Gale Group

CORPORATE ID STANDARDS MANUAL

GALE GROUP CORPORATE ID STANDARDS MANUAL

Table of Contents
1. General Usage Guidelines 1.1 Logo/Logotype 1.2 Information Integrity and the Code of Ethics 1.3 Typography 1.4 Size 1.5 Backgrounds and Positioning1.6 Color Specifications 1.7 Special Effects 1.8 Trademark and Copyright Statement 2. Stationery and Business Forms 2.1 Color Specifications, Typography and Paper Stock 2.2 Letterhead 2.3 Envelopes 2.4 Business Cards 2.5 Business Forms 3. Products – Gale Group 3.1 Book Covers 3.2 Title Pages 3.3 Copyright Pages 3.4 CD Packaging Products – Imprints 3.5 Imprint Usage Eliminated 3.6 Imprint UsageModified 3.7 Imprint Usage Unchanged Products – CD and Online 3.8 CD Product 3.9 Online Products 4. Catalogs, Brochures, Space Ads, Direct Mail 4.1 Standard Display Typefaces for Advertising/Direct Mail 4.2 Standard Color Palette for Advertising/Direct Mail 4.3 Logo Placement/Standard Formats 5. Online Use 5.1 Internet 5.2 Intranet 5.3 PowerPoint/Interactive Presentations 6. Gale Group Logo withProduct Line Logo 7. Trade Show Booth/Signage 8. Company Offices and Addresses
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GALE GROUP CORPORATE ID STANDARDS MANUAL

1. General Usage Guidelines
1.1 Logo/Logotype The Gale Group logo contains both the “mark” and the words “GALE GROUP”. The logo can be used with andwithout the words “GALE GROUP”, as is the case on book spines. The logo can be used centered, or to the left and right of center. The mark can be used with the words “GALE GROUP” to the right of the mark and also to the left of the mark. (See exhibit 1.a.) In space ads for instance, the version with the text to the left of the mark is consistently used in the right hand corner of the page. Indirect mail, it is required to use the version with the text to the right of the mark. On stationery and business cards, the version with the text to the right of the mark will also be used.
Exhibit 1.a.

FOR SPACE ADS ONLY

The imprint names of Macmillan Reference USA, Charles Scribner’s Sons, Thorndike Press, Graham & Whiteside, Primary Source Microfilm, U•X•L®, The TAFT Group and Visible InkPress are also used with the Gale Group logo. The imprint name is set in Geometric 415 Black Italic, initial caps with tracking set at 10, and the tag line “an imprint of the Gale Group” is set in Adobe Garamond Italic. The imprint name is positioned to the right of the “inner G” of the logo and flush left with the left edge of the letter “L” in “GALE”. (See exhibit 1.b. for use on businessstationery.) In all cases, whether the imprint name is used on letterhead, promotional materials or signage, the line “an imprint of the Gale Group” must appear with the imprint name. See exhibit 1.c. for use of imprint name and tag line at various sizes.

Exhibit 1.b.

Macmillan Reference USA
an imprint of the Gale Group

A clear space of at least 1/4” should surround the logo and be free of anyimages or text. In addition, the Gale Group logo should not be positioned next to, above or below another logo on the same page or screen and should not be in direct competition with another logo.

General Usage Guidelines

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GALE GROUP CORPORATE ID STANDARDS MANUAL

Exhibit 1.c. Size relationship between logo, imprint name and tagline

Macmillan Reference USA
an imprint of the GaleGroup

Macmillan Reference USA
an imprint of the Gale Group

Primary Source Microfilm
an imprint of the Gale Group

Primary Source Microfilm
an imprint of the Gale Group

Charles Scribner ’s Sons
an imprint of the Gale Group

Charles Scribner ’s Sons
an imprint of the Gale Group

General Usage Guidelines

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GALE GROUP CORPORATE ID STANDARDS MANUAL

The “mark” can be used...