Unicef Facebook Metrics

Learning more If you'd like to keep up with Shabbir and Shayna's work, you can: • • Follow Shabbir's blog at http://www.truthypr.com/ Follow Shayna's blog at http://www.englin.net/blog.Acknowledgements We owe a great debt of thanks to Alisa Aydin, Andrea Carricato, and Sameer Singh at the US Fund for UNICEF. They patiently worked with us, provided us their data and answered ourquestions. We also owe a debt of thanks to John D. Porter, PhD from Miradia Inc. who was our sounding board for our statistical findings. Nomenclature Throughout this book we refer to Facebook fan pages,to people becoming your fans, and other language that's been in use up until now in the Facebook world. In April 2010 Facebook is expected to change the user experience to allow people to "Like"organizations, in the same way that they "Like" status posts, photos, and other assets. Once the new language is set and in wide use, we will update the ebook.

Is Your Nonprofit Facebook Fan PageWorth It? Analytics and Measurement Techniques By Shabbir J. Imber Safdar and Shayna Englin Page 1

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