Unilever Y El Business Canvas Model

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from this site by hyperlinks.ANNUAL REPORT
AND ACCOUNTS 2011
Creating a better future every day

OUR MISSION
WE WORK TO CREATE A BETTER
FUTURE EVERY DAY

We help people feel good, look good and get
more out of life with brands and services that
are good for them and good for others. We will
inspire people to take small, everyday actions
that can add up to a big difference for the world.
We will develop newways of doing business with
the aim of doubling the size of our company
while reducing our environmental impact.
Our business model is designed to deliver sustainable growth. We are
living in a world where temperatures are rising, water is scarce, energy is
expensive, sanitation is poor, and food supplies are volatile and uncertain.
We have to develop products that enable people to live wellin a resourcestressed world, and encourage behaviour and habits that help them to
live sustainably.
For us, sustainability is integral to our way of doing business. Executed
well, it will be a powerful driver of business growth and is a core
competence for any successful company.

REPORT OF THE DIRECTORS
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PUREIT
Provides people with safe and affordabledrinking water where supplies are of poor
quality, and without the need for gas,
electricity or a pressurised supply.
KNORR
Goes to extraordinary lengths to provide
great-tasting products which help people
to prepare delicious and nutritious meals
for their families every day.
LIPTON
Is committed to sourcing all its
tea sustainably to help conserve the
environment and improve thelivelihoods
of tea workers, their families and
communities.
DOVE
Helps women to realise their personal
potential for beauty and encourages
men to take better care of themselves
by engaging them with products that
deliver superior care.
COMFORT ONE RINSE
Saves up to 30 litres of water per
wash for the millions of people who
do their laundry by hand in waterscarce countries.

CONTENTS
AboutUnilever
Chairman’s statement
Chief Executive Officer’s review
Operational highlights
Our business model for sustainable growth
Winning with brands and innovation
Winning in the market place
Winning through continuous improvement
Winning with people
Financial review 2011
Risks

EXAMPLES OF OUR
BRANDS DELIVERING
SUSTAINABLE GROWTH

FINANCIAL STATEMENTS
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