Usa Case Today

USA TODAY CASE
1. Identify and locate the capabilities and competencies in the organization.

In the USAT organization we can see a lot of good competencies like risk taking, they managed to stay on the business even after some bad investment projects such as launching a TV business that cost a lot to the organization revenues. Their sense of innovation lead them to start worrying about theincrease of costumers in the internet, also they had a great sense of vision but they couldn´t achieve what they want because of some collaboration issues. Last but not least, they were customer oriented, they always wanted to get better material for their costumers and realize after a while that it´s no about being a great newspaper, but being a great news business.

2. Analyze the advantagesand disadvantages of increasing network dependences.

When a company decides to increase their network dependences they (the CEO, the managers and the company in general) have to be well prepared to confront the difficulties that may present in the developing of the plan. As we have read in the lecture, it’s not easy to adapt a company to the new media, and there is no exception in this case. TheUSA Today is a newspaper company that in one point they were a traditional newspaper who was gaining the respect and confidence of the public and then, the internet appeared and as the competence were adapting to this new invention it was a matter of time that the USA Today start to adapt soon.
Of course the advantages of adapting are great, the company will gain more public, including theyoung ones that are closer with the new technology. So in this way the company will not only depend on just one part of the audiences, it will have more variety of viewers and readers and of course this means more money to the company. Although when you adapt your company to a media you’ve got the chance that people from all around the world know your product and even want to buy it.
But of coursethere are disadvantages and some of these are that you’ve got to have to be well prepared before you adapt to media for the first time. In your company you have to put someone in charge that know a lot about that media and have all the information but of course not all depends of that person, you have to be aware of the people you hired so in that way you won’t have any inconvenient of any type inthe future. Another problem that might appear is the bad environment or the bad communication between your work staff so make sure that the area of human resources are lead by capable people.

3. Importance and coordination between printed paper, television news and on line news.

The online news are the fastest to be spread around the world, but that rapidity means the content and theelaboration of the news it´s no always as good as it would be in a newspaper. The television gives the audience the important news but only at the time they deserve to be shown. The newspaper is the oldest way to spread information and has a lot of great reason why people buy them, the difference between the newspaper and the broadcasting news like the online news and the television is that thenewspaper gives the reader the option to choose the new they want to read and explore it in a most complete way.

The coordination between printed paper, television news and online news should be total, if they make part of the same brand they should know that in the newspaper they should put the news that will be read. In the television they should put the information that needs a bit of opinionand chatting like politics. In the online website they should put a brief piece of information about the news they offering but they mustn’t detailed all the information because people who surf the web aren´t the one who will spent 10 minutes reading a new on the screen.

4. What is the NEW organizational Structure?

The organizational structure have changed in the USAT since they begin to...