Vacaciones

Examples of How the "vacation mindset / transformation" is portrayed. Where the person depicted who has taken the holiday has been transformed as a result of their experience with that holiday brand.REQUEST

IN ARGENTINA
 I n t h e l a s t ye a r s , i t s e e ms t h e r e ’s n o a wa r d wi n n i n g a d ve r t i s i n g o f h o l i d a y b r a n d s (touristic centers and hotels).  Mos t o f a d ve r t i s i n g r e l a t e d t o va c a t i o n s , a r e ma d e b y e a c h p r o vi n c e o r t o ur i s t i c d e s t i n a t i o n , wh e r e t h e m a i n c ha r a c t e r i s t ic s a n d b e n e f i t s o f t h e p l a c e a r e d e s c r i b e d , b u t n o t t h e e f f e ct o f t h e h o l i d a y i t s e l f . Th e y a r e m a d e b y t h e g o ve r n m e n t .

 A ir l i n e s a n d ai r por t d o e s a d ve r t i s i n g t o o , bu t r e l a t e d t o the e xper i enc e o f t r a ve l l i n g , n o t t h e e ff e c t of th e p l a c e wh e r e t h e p e o p l ei s c o mi n g f r o m o r t r a ve l l i n g t o .
 W h o d o e s a d ve r t i s i n g r e l a t e d to h o l i d a ys - a nd mo s t s p e c i f i ca l l y s u mme r - a r e c e l l pho ne s , int e r ne t a n d be e r c o mp a n i e s , wi th t h e o b j e c t i ve o f g e t t i n g c l o s e r t o the target.  N e ve r t h e l e s s , we f o u n d s o me i n t e r e s t i n g i n s i g h ts a b o u t t r a n s f o r ma t i o n o f p e o p l e i n h o l i d a ys t h a t we wa n t e d t o s h a r e b e c a u s e i t m i g h t b e u s e f u l f o r i n s p i r a t i o n .

HERE ARESOME EXAMPLES OF “VACATION ADVERTISING” WE HAVE…

TOURISM
 Touristic destination: Mendoza. “Nothing higher”  Holiday transformation insight: “Stop from routine and reach the top”*http://www.youtube.com/watch?v=RsPvZwMIKi4

TOURISM
 Touristic destination: Buenos Aires. “My parents came from Córdoba”.

 Holiday transformation insight: “When you have a good time in a place, you want...