Vocabulario Ingles Especializado

ADDITIVE COLOR: colloq. Additive Colour
Additive colors are produced by light. The more light produced, the brighter the colors. This is in direct contrast to subtractive colors.
Red, green and blue are the primary additive colors and are used in computer monitors.
ALIAS: extend. Jaggies, bitmapped, aliased
Aliasing is the description given to jagged edges on curves and diagonal lines inbitmap images. They can be more easily seen if the image is enlarged to above 100% of its size.
Aliasing is unavoidable to some degree with on-screen images because of the fact that computer screens use pixels that run horizontally and vertically. In printed images, the jaggies can be avoided by using a digital image with a high enough resolution.
ANTI-ALIASING: 1.-Anti-aliasing is the processwhereby the jagged 'aliased' edges of a bitmapped image, or on-screen font, are smoothed.
Anti-aliasing can be achieved via a number of processes. The most common of which is done with an image editor such as Photoshop, which has a number of tools and settings for achieving an anti-alaised effect. Sometimes an anti-alias is actually undesirable. For example, when displaying small fonts on-screen itis generally clearer to leave the fonts aliased.
2.- Smoothing or blending the transition of pixels in an image. Anti-aliasing the edges on a graphic image makes the edges appear smooth, not jagged.

ART DIRECTOR: An ever changing and much disputed term. Art directors were traditionally the creative lead in the advertising industry. They were responsible for thinking up the creative briefs ofan advertising campaign, photo-shoots and so on.
In recent years it has become more fashionable for some agencies to ascribe the term art director to senior designers (and even some less than senior designers).
ART WORKER: extend. finished artist, typesetter, compositor, graphic artist
Artworkers were traditionally specialists who implemented the creative brief, as given to them by a graphicdesigner or art director. To some degree, in recent years - with the advent of desktop publishing - these terms have blurred somewhat, with many graphic designers (and even art directors) doing their own artworking.
Artworkers are usually highly proficient in a number of the basic graphics software applications, such as Photoshop, Illustrator, Freehand, QuarkXpress and InDesign. They will be ableto take a brief and implement it according to the brief and finish it so that it is ready for pre-press or print production.
ACROBAT: Acrobat is part of a set of applications developed by Adobe to create and view PDF files. Acrobat is used to create the PDF files, and the freeware Acrobat Reader is used to read the PDF files.
ALIGHMENT: The positioning of a body of text. Text can be positioned tothe left, right, or "center" of a page. For the best, consistent alignment, web site designers use tables and Cascading Style Sheets.
ALT-ATTRIBUTE: Part of the image source tag in HTML. A good web designer will always include text in all of your image sources for two reasons: (1) if any of your visitors choose not to view graphic images on your web pages, the alternative text will be shown; and(2) if your visitors use Internet Explorer as their browser and they leave the mouse over any graphic image, they will view the text in your ALT-attribute.
ANIMATED GIF: A GIF graphic file, which consists of two or more images shown in a timed sequence to give the effect of motion.
ANIMATION: Animation is the creating a timed sequence or series of graphic images or frames together to give theappearance of continuous movement.
A.S.P. (Active Server Page) A dynamically generated web page, generally using ActiveX scripting. When a browser or a search engine spider requests an ASP page from a server, the server generates the web page with HTML code and gives it to the browser or spider.
BEVEL: Adding a beveled effect to a graphic image gives the image a raised appearance by applying...