Webmovil Estandar

Mobile Web

Developer’s Guide
Part I: Creating Simple Mobile Sites for Common Handsets

DotMobi Mobile Web Developer Guide Part I: Creating Simple Mobile Sites Copyright © 2007 mTLD. All rights reserved. The contents of this document constitute valuable proprietary and confidential property of mTLD and are provided subject to the user fully acknowledging all title, intellectual andproprietary rights vest wholly in mTLD and to specific obligations of confidentiality and other obligations as may be set forth in one or more binding legal agreements. Any use of this material is limited strictly to the uses specifically authorized in the applicable license agreement(s) pursuant to which such material has been furnished. Any use or disclosure of all or any part of this materialnot specifically authorized in writing by mTLD is strictly prohibited. Published by mobile Top Level Domain (mTLD), Ltd. 11 Exchange Place, IFSC, Dublin 1, Ireland Contributing Authors: Ronan Cremin, Jo Rabin, Brian Fling, D. Keith Robinson Printing History: March 2007: First Edition dotMobi and the dotMobi logo are trademarks of mTLD. All other company, brand, and product names arereferenced for identification purposes only and may be trademarks that are the sole property of their respective owners. While every effort has been made to ensure the accuracy of this Guide, dotMobi accepts no responsibility for any inaccuracies contained in the text. The information in this Guide is provided ‘as is’, without any warranty of any kind. In no event shall dotMobi be liable for anyconsequential, incidental or direct damages suffered by any party in connection with the use of the information in this Guide. The information in this Guide does not constitute legal or commercial advice.

DotMobi Web Developer’s Guide

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1. INTRODUCTION ............................................................................................................................... 5 THEBENEFITS OF THE MOBILE WEB ..................................................................................................... 6 DOTMOBI .............................................................................................................................................. 7 2. MOBILE WEB STRATEGY............................................................................................................. 9 BALANCING GOALS AND CONSTRAINTS .............................................................................................. 10 USER-CENTERED DESIGN .................................................................................................................... 11 KNOW YOUR AUDIENCE...................................................................................................................... 12 3. MOBILE INFORMATION ARCHITECTURE............................................................................. 13 KEEP IT SIMPLE ................................................................................................................................... 14 CLICK STREAMS.................................................................................................................................. 17 MOBILE SERVICE PROVIDERS .............................................................................................................. 17 PROTOTYPING ...................................................................................................................................... 18 4. MOBILE WEB DESIGN.................................................................................................................. 21 DESIGNING FOR DIFFERENT SCREEN SIZES .......................................................................................... 21 DESIGNING FOR THE RIGHT DEVICE .................................................................................................... 23 MOBILE WEB NAVIGATION PARADIGMS...