Wella Strategic Management Analysis

WELLA S.A.

1.Introduccion

We choose this product, because in a world with constant changings is interesting understand the behavior of the consumers, in terms of styling products. This products are connected to fashion which implies a very dynamic market, being necessary a large and constant effort by the company to be aware for such changes.


2. Description of the companyThe history of wella began in the nineteenth century, when a young hairdresser started making wigs. Then he has the brilliant idea of creating the fastener of wigs, which can be considered the first product Wella. Then, he opened his first factory.
In 1920 he created the fixer clusters. A trend at the time. It was evolving into shampoos, dyes and treatment products that today are on theshelves of the best salons, being leading global provider of the world, with headquarters in Germany. The wella's strength has come in 150 countries, generating not only beauty but more jobs and income.Ouvir
Shockwaves was created by wella, in 2003 P&G acquired Wella and all of your brands including Shockwaves. Shockwaves is included in a comprehensive plan on the market, Beauty and Health, andis part of the brands that contributed to 31 million dollars sales, as we can see in the table below, for P&G.
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Illustration: P&G at a glance


3. Vision, mission and corporate values


The mission should answer what the company organization intends to do, and to whom.
The vision statement is a description of the desired future for the company. This statement reflects thegoal to be sought.
The vision and values are interrelated, linking business goals to actions, decisions and daily activities that will bring the company closer to these goals. When strong leadership combines vision and values, the company can accomplish the impossible.
• The mission of Procter&Gamble is to provide products of superior quality and value that improve the lives of theconsumers all over the world. This mission is one of the cornerstones of the company’s success.
• The vision of the P&G is be, and be recognized as the best company of consumer products and services in the world. The company have a commitment to sustainability, have a vision of long-term with the environmental sustainability.




• Their values are:
- Confidence: Respecting P & G colleagues,customers and consumers, and treat us as they would want be treated. Trust in the capabilities and intentions of each one. They believe that people work best when there is an environment based on trust.
- Integrity: They always try to do the right thing. Are honest with each other. Operate within the rules and spirit of the law and they preserve the values and principles of P & G in every actionand decision.
- Propriety: Assume personal responsibility to meet the business needs, improve our systems and help others improve their effectiveness. They all act like owners, treating the Company's assets as their own and always aiming at the Company's success in the long term.


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4. Strategic objectives, Strategy description and Strategy implementation

StrategiesA strategy is a long term plan of action designed to achieve a particular goal, most often winning.
P&G announced “connect & develop” strategies. It announced a goal of accessing 50% of its new ideas, technologies, and products from external sources. A key element in this open innovation strategy is the effective utilization of the Internet to match technical needs with the rightinnovators around the world who have technology solutions and "ready-to-go" products that P&G can utilize. Nine Sigma is one of the leading companies in the field of innovation sourcing. Through its proprietary Internet-based Managed Exchange process, Nine Sigma delivers connections to sources all over the world to meet its clients' most challenging needs. In the past 18 months, P&G and Nine Sigma have...